Zynga acquires mobile advertising company Chartboost


Zynga announced its acquisition of Chartboost in its earnings report.

Zynga is the developer behind popular titles such as the Farmville series. With May in full swing, Zynga was among many companies to release its first quarter results this week. In addition to looking at its performance in the first quarter, the developer also announced a new acquisition. Zynga announced its acquisition of Chartboost, a mobile advertising company.

Zynga made its announcement via an official press release. It’s here that the company says it expects the deal to be formally concluded in the third quarter of this year. “With its talented team, Chartboost brings a global audience of over 700 million monthly users and over 90 billion monthly ad bids,” the statement said. Zynga will pay around $ 250 million to acquire Chartboost.

Frank Gibeau, CEO of Zynga, spoke about the acquisition:

Again, this news comes on the heels of Zynga sharing its earnings report for the first quarter of 2021. The company also spoke about Apple’s controversial application tracking transparency feature, saying it would not be a threat to its exercise.

Donovan is a young journalist from Maryland who loves to act. Her earliest gaming memory is playing Pajama Sam on her mom’s desk on weekends. Pokémon Emerald, Halo 2 and the first Star Wars Battlefront 2 were among the most influential titles to awaken his love for video games. After interning for Shacknews throughout college, Donovan graduated from Bowie State University in 2020 with a major in audiovisual journalism and joined the team full-time. He’s a huge nerd and Star Wars fanatic who will be talking with you about movies and games all day long. You can follow him on Twitter @Donimals_




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