Yum China’s New Green Marketing Campaigns Advocate Sustainability and Eco-Conscious Living

“By leveraging our strong online and offline relationships with consumers, we hope to increase public awareness of the environment by encouraging and rewarding more environmentally friendly choices,” said Joey vat, CEO of Yum China. “Going forward, we will explore more innovative ways to motivate consumers and other stakeholders to join us on our journey to drive meaningful change and contribute to a more sustainable planet. ”

In December, KFC launched an interactive section on its Super App covering topics such as “Exploring Carbon Reduction” and “The Journey to Carbon Neutrality”. KFC also partners with influential brand ambassadors to strengthen customer engagement and encourage consumers to embrace low-carbon lifestyles. To promote actions to reduce carbon emissions, KFC has implemented a green rewards program that encourages and encourages behavior such as mobile ordering and in-store pickup, refusing to use disposable cutlery, food waste reduction and waste sorting. KFC calls on consumers to register their contributions to reducing carbon emissions using the Super App in exchange for “green points” which can be redeemed for special coupons.

Launched simultaneously in more than 7,900 stores nationwide, KFC’s Green Rewards program was accessible to over 320 million KFC members. During the three-week campaign period that ended on December 20, over 28 million KFC members across the country actively participated in the campaign and performed over 63 million Super App registrations and carbon reduction actions, leading to a total reduction in carbon emissions 145 tonnes of carbon dioxide equivalent (CO2e).

Meanwhile, KFC has added an oatmeal drink to its breakfast menu, its first “zero carbon” product. The carbon footprint of the oat drink has been certified by a third party institution. To offset any environmental impact of the oat drink, KFC has partnered with the China Green Carbon Foundation to plant trees and launch the “KFC Carbon Neutral Forest” project in the city of Baoshan in Yunnan Province.

The new green rewards program and sustainable menu choice are the latest steps taken by Yum China promote environmental protection and climate action. In december 2020, Yum China has launched a series of initiatives to reduce plastic and environmentally friendly packaging through its brands in accordance with the latest regulations in force in China. At the same time, KFC installed matching bins in restaurants in 46 cities while providing customers with helpful sorting tips. In addition, KFC has expanded its pilot food bank program to reduce food waste, covering more than 120 KFC restaurants in 23 cities by the end of December 2021.

Yum China has taken an increasingly active stance on environmental issues such as climate change and the environmental footprint of its supply chain. In June 2021, Yum China signed the Business Ambition for 1.5⁰C letter of commitment, as part of the global Science Based Targets (SBTi) initiative, demonstrating the Company’s commitment to climate action and its support for the goal of the Paris Agreement to limit the rise in global temperature to well below 2 ° C, preferably 1.5 ° C, above pre-industrial levels.

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About Yum China Holdings, Inc.

Yum China Holdings, Inc. is a licensee of Yum! Brands in mainland China. It owns the exclusive rights in Mainland China to KFC, China’s leading fast food restaurant brand, Pizza Hut, China’s leading casual dining brand. China, and Taco Bell, a Californiachain of restaurants serving innovative Mexican-inspired cuisine. Yum China also owns the Petit Mouton, Huang Ji Huang, East Dawning and COFFii & JOY pure and simple concepts. In addition, Yum China partnered with Lavazza to explore and develop the Lavazza coffee concept by China. The Company had 11,415 restaurants in more than 1,600 cities at the end of September 2021. Yum China Ranked # 363 on the Fortune 500 list and was named to TIME100’s Most Influential Companies list in 2021. Yum China was selected as a member of the two Dow Jones Sustainability (DJSI) indices: World Index and Emerging Market Index. In 2021, Yum China was named to the Bloomberg Gender-Equality Index and was certified Top Employer 2021 in China by the Top Employers Institute, both for the third consecutive year. For more information, please visit http://ir.yumchina.com.

SOURCE Yum China Holdings, Inc.