Andrew Tate was more or less unknown until 2022, but in recent months his social media presence has exploded. But greater attention has led to more scrutiny. In late August, Tate was banned from the full gamut of social media — Facebook, Instagram, YouTube, TikTok, Twiter and Twitter — dealing a painful blow to his Hustler’s University online business.
But who is Andrew Tate and what is Hustler University?
The short story is that Tate, 35, is a self-help personality who revels in misogyny. Claiming to extol to men the wisdom that helps them “escape the matrix”, Tate falsely claimed that women bear some responsibility for sexual assault and that they have no “innate responsibility and honour”.
Before being banned, his videos had accumulated billions of views on TikTok and Instagram. His main business venture lately was Hustler’s University, an online course for aspiring alpha males that taught lessons in crypto, stock investing, and “freelancing.”
“He represents the whole package when it comes to new emerging forms of anti-women right-wing extremism that we see,” said Deakin University’s Josh Roose, a political sociologist who studies extremism and masculinity. “It mobilizes a feeling not only of insecurity, but also of anger.”
After social media platforms blocked him, a Tate spokesperson told Bloomberg: “Banning Andrew Tate from these platforms may seem like the solution, but it’s not that simple. Removing Tate’s voice doesn’t not allow for a kinder, hate-free society.”
That’s not how TikTok sees it.
“Misogyny is a hateful ideology that is not tolerated on TikTok,” a company spokesperson said. “We have been removing violent videos and accounts for weeks, and are pleased to hear that other platforms are also taking action against this individual.”
Roose says: Tate is an “example of what these [social media] regulations have been put in place to address this. »
Where is Andrew Tate from?
Starting out as a kickboxer, Tate had his first banter with a public spotlight during the 2016 season of British reality show Big Brother. It lasted six days. Tate was kicked off the show after a video appeared to show Tate beating a woman with a belt, threatening her with violence if she “texted him again”. Tate told The Sun that the video showed the pair “acting out role play.” He posted a smiling selfie alongside the woman in the video and said they were still friends.
After ending his kickboxing career, Tate started an online cam company in which he claimed up to 75 women, including some ex-girlfriends, worked for him. In an interview with the UK’s Mirror earlier this year, Tate called the webcam business a “total scam” in which women faked “gory stories” to trick men into parting with their money.
Tate has more recently risen to fame as an online personality promising to show boys and men how to “escape the Matrix” – a shortcut to getting richer and successful with women. Prior to being booted from social media platforms, he had over 4.5 million Instagram followers, as well as 600,000 subscribers on his “Tate Speech” YouTube account. Videos with his hashtag on TikTok have been viewed more than 14 billion times.
Much of Tate’s content has nothing to do with women. In addition to offering advice on how to get rich, he is also known for his outspoken support for Donald Trump, whom he considers an exemplary “alpha male”. Tate has also spoken out against COVID lockdowns and vaccination mandates, despite ample evidence showing that vaccines are effective in preventing hospitalization and death from COVID-19.
What made Tate quit social media?
Tate’s comments about women appear to be what led to him being kicked off Facebook, Instagram, YouTube, Twitter and Twitch. Although his political stances are polarizing, many of his remarks about women were unambiguously sexist.
In 2017, he was kicked off Twitter when, criticizing the #MeToo movement, he said rape victims “bear some responsibility” for putting themselves in a position to be assaulted, a false claim that aims to Exonerate the perpetrators of violence against women. . Speaking of married women who, a subscription service known for its sexually explicit content, Tate said they owe their partners money because they are owned by a man. Explaining why he would never let a woman drive his car, he claimed that women “have no innate responsibility or honour”.
Tate has spoken out against the MeToo movement, saying it hasn’t helped women and only served to “destroy” men’s safety. In an old YouTube video, Tate said “40% of the reasons” he moved to Romania were because of looser sexual assault laws.
“Andrew Tate is not much different from many other right-wing, far-right and far-right male-oriented con artists who have come before him,” said Luc Cousineau, co-director of research at the Institute. right-wing Canadian. Studies. “There is nothing about this man’s speech that is different… these copycat talking points continue to gain traction with a certain subset of populations because there is an appetite for them to be told. say it is your “right” as a man to have dominion and Power.”
Tate was banned from Twitter for evading a previous ban, a Twitter spokesperson told CNET. Meta kicked him off its platforms for violating community guidelines under the “dangerous individuals and organizations” clause. A YouTube spokesperson said Tate was banned from the platform after “multiple violations” of community guidelines.
Since being removed from all those platforms, Tate has moved on to Rumble, a YouTube-like video-sharing platform that prides itself on being “immune to cancel culture.”
Cousineau said a big tech ban on Tate could lessen its impact but not erase it, as sites like Rumble provide a haven for speech deemed hateful on other platforms. “Andrew Tate and others like him won’t be exposed to millions of new people and get billions of views in these niche spaces, and the cultural impact of their rhetoric is necessarily minimized,” Cousineau said. .
What is Hustler University?
While Andrew Tate’s talking points aren’t new, Cousineau said, what sets Tate apart is that “he’s found a new way to play with the current social media landscape.”
This was achieved through Hustler’s University, Tate’s online self-help course on wealth generation. It costs £39 ($45) a month, which its site says gives access to 12 “multi-millionaire experts in their chosen field”. Topics included in the course are copywriting, e-commerce, crypto, stocks, and freelance.
Part of Tate’s social media presence is due to Hustler University’s “affiliate marketing” campaign, according to a report by The Guardian. Hustler University members earn 48% commission for each person they refer, the post reports, and Hustler University actively encourages its users to post inflammatory Tate content on TikTok and other social media. Polarizing videos get more eyeballs, and more eyeballs mean more referrals for “students” at Hustler University.
“There are people who say, ‘don’t advertise it and let it go,'” Deakin University’s Roose said. “But it has an impact on our younger men. Research that I have done, and others have done, demonstrates that where older men are generally more likely to distrust minority groups, older men young people at a truly surprising level, a significant minority, are anti to the idea that women have the same rights as men.”
“This demographic is being exploited by individuals like this.”
The decision to block Tate from social media has been criticized by some. This notably includes social media personality-turned-professional boxer Jake Paul, who, despite speaking out against Tate’s offensive sexism, took issue with what he described as social media censorship.
Cousineau and Roose argue that the ban is justified.
“I understand the argument that banning people like Tate from mainstream platforms pushes them into more niche areas of social media and the online space where radicalization is going to thrive,” Cousineau said. “But Andrew Tate and others like him aren’t going to be exposed to millions of new people and get billions of views in these niche spaces, and the cultural impact of their rhetoric is necessarily understated.”