Two-Day Marketing Conclave Begins at DG Vaishnav College – The New Indian Express

By Express press service

CHENNAI: The Department of Marketing Management, Dwaraka Doss Goverdhan Doss Vaishnav College, kicked off ‘Plenum’ on Friday, a two-day conclave focusing on marketing and entrepreneurship.

More than 600 students participated in workshops and cultural events. The dialogue centered on topics such as communications, digital marketing essentials and digital design. S Narayanan, co-founder, Unschool; Hariharan, Marketing Manager, Zoho; S Sangeetha, Director, Digital Marketing SODME; Rishi Jain, co-founder, Digital Scholar; and Shyam Prasad, co-founder, Veg Route, were part of the event. “Today, marketing is synonymous with digital marketing. This area also offers many opportunities for diversification. Many are still unaware that digital marketing is applicable everywhere, from small store to multinational,” said Rishi Jain.

Various cultural events also took place on this day. “It’s so refreshing to be a part of something like this after the Covid break. We decided to include cultural events as they are also marketing focused and make learning fun,” said Naveen Balasubramaniam, Cultural Activities Manager.

Another planned event is the “Start-up Junction” where entrepreneurs will give attendees an insight into how start-ups are created, their business model, revenue model, customer target segmentation and… other important aspects. It mainly gives insight on how to start and grow start-ups.

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