Two budding entrepreneurs merge to create LO Media in Nyack

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Octavio Alvarado and Laurie Child use co-working space to launch marketing startup

By Tina Traster

Octavio Alvarado grew up in a small lakeside town in Michigan with parents who worked for other people. One of five children, he watched his mother and father juggle day and night shifts; they were at the mercy of their employers on holidays and weekends. But several of Alvarado’s friends had entrepreneurial parents who left a deep impression on him.

Alvarado says it sowed the seeds of his own desires to direct his professional destiny.

Across the pond in south London, Laurie Child was raised by a civil servant and a teacher. But he, too, saw his mother, as the Brit puts it, build a home daycare as a side business. Her courage and energy inspired Child, who had an early press background and bought candies in bulk and resold them to friends and family.

Child, who graduated from STAC (St. Thomas Aquinas College) in 2015, went on to work in the corporate world at Active International, a barter and media company, in the US and UK, then returned at STAC to earn an MBA.

LO MediaThe pair, both 29, met at a professional gig, where they got to know each other. This spring, they joined forces to create LO Media Group Inc., a full-service marketing and creative agency. The pair specialize in digital strategy, information architecture, web design, e-commerce and content creation.

Although their backgrounds have been somewhat different – Octavio is a self-taught web development professional who specialized in the real estate industry and never finished school, while Child has strong academic and business skills. business – the two have braided their strengths and are excited to build their business. at a time in history when the world has emerged from the pandemic and demand for their services is pent up and robust.

To start, the couple rented two joined offices in a coworking space known as Hudson One at 53 Hudson in Nyack. They have two full-time employees and a third part-time. They are already moving out of their space and waiting for Hudson One to continue building coworking spaces so they can expand.

“We can already see that we’re growing and that we’re going to need more space,” Child said.

The couple, who previously worked together in a corporate tower in Pearl River, said they found freedom and community by taking a month-to-month tenancy in the heart of Nyack Village.

“The corporate park experience made you feel a bit trapped,” Child said. “It might seem dead in there. But it is a city on the move. You can go out for a mental break and take a walk around the block. It’s easy to have lunch. This improves productivity. »

The duo also benefits from the uniqueness of the co-working environment which puts them in direct contact with professionals from various fields.

“These people, like us, have an entrepreneurial spirit,” Alvarado said. “They run their own business. It’s a good fit.

LO Media isn’t Alvarado’s first entrepreneurial rodeo – years ago he founded a web development and graphic design agency, which remains a separate entity, but now outsources work to the team at LO Media. LO Media clients include Axiom Communications, Meadowlands Chamber of Commerce, Meadowlands YMCA and Procida Funding.

The team says they do a lot of “white labeling,” meaning they get hired by other agencies to work for their clients.

Meanwhile, in the frantic ramp up to start the business, they learned that sometimes the hardest part of starting a business, and in this case a marketing company, is taking care of the marketing and corporate brand development.

“We’ve been so busy,” Child said. “We got so many word of mouth referrals. It’s been two good months with good prospects. We anticipate hiring and expansion. We just need to find a little more time to work on ourselves.

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