TRIBE announced as official marketing partner of TikTok

Credit: May Gauthier via Unsplash

TRIBE was announced as an official marketing partner of TikTok at the Cannes Lions International Festival Of Creativity.

TRIBE’s integration with the TikTok Creator Marketplace API will provide global marketers with access to first-party TikTok data through TRIBE’s end-to-end creator platform, allowing creators to respond to briefs in minutes, and not in a few days.

As TikTok’s popularity continues to grow, so does the demand from modern marketers hoping to collaborate with the next generation of creators. In just 6 months, Maybelline, Colgate, NBCUniversal, Suzuki, Disney+, Logitech and more have launched over 50 TikTok campaigns through TRIBE.

TRIBE Founder Jules Lund said, “Naturally, they need a solution that automates creator outreach, management, legal, payments, and reporting.

“While our platform is known for this, this integration provides greater access to groundbreaking insights and tools, helping our clients drive performance from their TikTok marketing campaigns like never before.”

Melissa Yang, Head of Ecosystem Partnerships at TikTok: “Creators are the lifeblood of our platform, and we’re constantly thinking of new ways to make it easier for them to connect and collaborate with brands.”

TRIBE’s suite of apps will integrate with TikTok’s Creator Marketplace, the official platform for brand and creator collaborations on TikTok. Once complete, this application programming interface will help marketers at every stage of their campaign journey, including:

  • When creating a brief and selecting their target audience, TRIBE’s AI-powered BrandMatch algorithm can better identify creators with audiences that deliver that demographic.
  • Brands can then make data-driven decisions, having access to pre-purchase analytics on a creator’s expected engagement, audience distribution and more.
  • Once published, top-performing creator posts can be identified through real-time analytics and then boosted as Spark Ads by connecting their TikTok Ads Manager to TRIBE.
  • Once complete, marketers can measure their ROI through first-party post-campaign reports, all within their TRIBE dashboard.

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