— Apple remains the world’s most valuable brand with record valuation – 355 billion US dollars
— United States and China continue to dominate, claiming 2/3 of the brand’s value in the rankings, while the UK is experiencing the fastest growth among the top 10 countries, up 47%, following the relocation of its headquarters from Shell
— COVID-19 vaccine development sees pharma named fastest growing industry, with AstraZeneca leading the way, up 77% year-on-year
LONDON, January 26, 2022 /PRNewswire/ — ICT Tac was named the fastest growing brand in the world by a new report released today. With an astonishing 215% growth, the entertainment app’s brand value has grown from US$18.7 billion in 2021 for US$59.0 billion This year. Claim 18and among the 500 most valuable brands in the world, it is the highest new entrant in the Brand Finance Global 500 2022 ranking.
Yearly leader in branding consulting Brand funding puts 5,000 of the biggest brands to the test and publishes nearly 100 reports, ranking brands across industries and countries. The world’s 500 most valuable and strongest brands are included in the annual report Brand Finance Global 500 Ranking – now in his 16and year.
With COVID-19 restrictions still in place around the world throughout 2021, digital entertainment, social media and streaming services have seen continued growth, and the rise of TikTok is testament to the evolution of the media industry.
“Media consumption has increased throughout the COVID-19 pandemic, but – what’s more – the way we consume it has irrevocably changed. TikTok’s meteoric growth is proof of this in the pudding – the brand is gone from relative obscurity to international fame in just a few years and shows no signs of slowing down,” said David HaightChairman and CEO of Brand Finance.
Apple retains top spot with record valuation
Apple retained the title of the world’s most valuable brand after a 35% increase to US$355.1 billion – the highest brand value ever recorded.
The tech giant’s success has historically been in honing its core brand positioning, but its more recent growth can be attributed to the company’s recognition that its brand can be effectively applied to a much wider range of services. , such as Apple Pay and Apple TV.
“Apple commands an incredible level of brand loyalty, in large part due to its reputation for quality and innovation. Decades of hard work dedicated to perfecting the brand have seen Apple become a cultural phenomenon, allowing it no only to compete, but also to thrive in a huge number of markets,” added David Haight.
Amazon and Google also saw good levels of growth, both keeping their place behind Apple in 2n/a and 3rd respectively.
UK is experiencing the highest growth
Brands of United States and China continue to dominate BrandFinance Global 500. More than two-thirds of the total brand value in the rankings is attributable to both countries, with the United States accounting for 49% (US$3.9 trillion) and China for 19% (US$1.6 trillion).
The UK also performed well, with the combined value of the country’s brands increasing by 47% to US$257.1 billion – the fastest level of growth among the top 10 countries this year, indicating that Brexit uncertainty has been largely overcome. Shells The decision to move its headquarters is one of the main reasons for this impressive growth, as it now ranks as the most valuable brand in the country to US$49.9 billionbut the UK also saw three other new entrants to this year’s ranking – Astra Zeneca, JD Sportsand Burberry.
Technology remains the most valuable industry
Breaking down the results to the industry level, the technology is once again the most valuable in the rankings, with a cumulative brand value of almost US$1.3 trillion. 50 tech brands feature in the ranking, however, three big players – Apple, Microsoft (US$184.2 billion), and Samsung Group (US$107.3 billion) – together representing more than 50% of the total brand value in the sector.
Retail is on the rise, but the pharmaceutical sector is growing the fastest
The retail sector consolidated its position as the second most valued in the ranking thanks to the rise of e-commerce, crossing the US$1 trillion score for the first time. During the COVID-19 pandemic, retail saw an impressive increase in brand value of 46%, outpacing both the technology and media sectors.
Nevertheless, the pharmaceutical sector has grown faster in the rankings over the past two years than any other. The number of pharmaceutical brands in the rankings doubled from four to eight, with brand value increasing by 94% for US$54.0 billion.
The eight brands featured are more valuable than they were in 2020, with those that produced COVID-19 vaccines seeing the biggest increases. Johnson & Johnson remains the most valuable, with a brand value of US$13.4 billion. New entrant in the ranking Astra Zeneca (up 77%) secured the title of fastest growing sector with Pfizer (up to 58%) being the second fastest.
“Producing effective vaccines has been key to getting the global economy back on its feet. This has led to not only increased revenue, but also better global awareness and reputation for brands in the pharmaceutical industry, which raises interesting questions about their potential applicability in adjacent sectors,” commented David Haight.
About Brand Funding
Brand funding is the world’s leading brand valuation consultancy. A regulated accountancy firm, Brand Finance was the first to be certified by independent auditors as ISO 10668 and ISO 20671 compliant, and received formal endorsement from the Marketing Accountability Standards Board (MASB) in United States.
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