The Pitch: advertising and marketing news for 9.14.21


Elevation has developed a new branding message for Farmer John, a west coast-based pork manufacturer. (Courtesy of Elevation)

Elevation launched a campaign for Farmer John, a west coast-based sausage maker. The work launches a new brand message that the agency developed with the slogan “So Fresh. So tasty. So California. The campaign includes video streaming and streaming, digital signage, paid and organic social media, point-of-sale messaging, and buyer marketing efforts.

Addison clark developed a website for JR Vision, a Glen Allen-based technology company specializing in cloud-based services.

Hailey Sault has been named the leading digital agency for LHC Group, a national home health care provider based in Louisiana. The agency was hired by NorthShore University Health System in Illinois to provide a digital marketing strategy for several product line initiatives. Titanium Health, in Los Angeles, hired Hailey Sault for branding and consumer engagement.

Xponent21 was hired by a Richmond based company AMF Bakery Systems to lead a customer experience design and marketing automation project. Marketing work will include research, planning and a digital advertising campaign pilot. The agency also hired Miranda Nash as a digital strategist. She was previously marketing manager for a local Chick-fil-A store.

Familiar Creatures worked with Philadelphia animation studio UnPop on stop motion videos for duke showcasing the company’s flavored mayos and dressings. The videos were distributed via paid social media ads.

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