The advertising industry’s first census of inclusion and diversity

Australia’s first advertising industry diversity and inclusion census, the Create Space Census, is being held today.

Agencies such as Special Group, Ogilvy Australia, M&C Saatchi, Leo Burnett, CHE Proximity, Host Havas, The Monkeys, TBWA, BMF Australia, Digitas Australia, WhiteGREY, R / GA, Innocean and Howatson & Co have rallied the industry to participate .

The anonymous census is overseen by the Advertising Council Australia and the Kantar research agency.

Jasmin Bedir, CEO of Innocean: “Diversity is a fact. Inclusion is a choice. Based on the data from this census, the reality of the industry’s status quo will no longer be anecdotal, it will be irrefutable. And we can no longer delay taking action.

Simon Wassef, Chief Strategy Officer, WhiteGREY: “Create Space is a chance for everyone to objectively answer questions that will give us the hard, cold data from which we can make a plan.

“A plan that will gradually help us dismantle an old structure designed to serve a small group to the exclusion of others, and build a whole new one designed to include everyone.”

The confidential census aims to create a true representation of the demographics and experiences of professionals in the sector, by combining data on gender identity, social and ethnic origins, mental health and family status with experiences of inclusion. at work, revealing strengths, identifying gaps and highlighting priorities for targeted and immediate action.

Industry leaders who have pledged their support are stepping up their engagement by giving staff 30 minutes to complete the census with the aim of highlighting the gaps and opportunities that exist for greater representation and inclusion in the sector.

All Australian advertising, media and marketing professionals are welcome to participate, with the census available on

The census results will be used to inform a Create Space report and action plan to be launched in 2022, which will address priority areas of inequality and under-representation with concrete actions, supported by advocacy groups. industry work and a commitment to measure and report progress every two years.

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