NEWTON, Mass .– (COMMERCIAL THREAD) – TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and marketing services, recognized outstanding technology marketers and sales across the Asia region -Pacific (APAC) with its annual Archer Awards.
While the winners run a variety of different campaigns, they share the goal of taking a digital-centric approach and making intent data the foundation of their work.
“These winners are pushing the boundaries to make sure they’re influencing the right prospects at the right time,” said Michael Cotoia, CEO of TechTarget. “They keep partners like TechTarget at a high level of excellence and we are proud of the measurable results we have achieved working alongside them.
This is the third year in a row that TechTarget has showcased industry achievements in APAC through its global Archer Award program.
“The Archers are for the most forward-thinking marketing and sales leaders in our industry,” said Jon Panker, APAC Managing Director, TechTarget. “This year’s winners all understand that their buyers are increasingly looking to shop online and have capitalized on the innovative ways TechTarget enables them to reach technology buyers.
2021 APAC Archer Award Winners
- Digital Marketer of the Year – Dean Quek, Global Head of Demand Generation, VMware
- Digital Team of the Year – Red Hat APAC Demand Center
- Priority Engine ™ Marketing Team of the Year – Dell Technologies France
- Priority Engine Sales Team of the Year – Dynatrace APAC
- Best Account-Based Marketing Program – EnterpriseDB Asia-Pacific and Japan
- Best Demand Generation Program – DocuSign APJ
- Best Thought Leadership Program – Intel Asia-Pacific and Japan Territory
To learn more about TechTarget customer success, visit https://www.techtarget.com/customer-success/.
About the Archer Awards
TechTarget’s annual Archer Awards program recognizes innovative clients in North America, EMEA and APAC: sales and marketing leaders who demonstrate data excellence and achieve remarkable results in partnership with TechTarget.
TechTarget (Nasdaq: TTGT) is the global leader in intent-to-buy marketing and sales services that deliver business impact to technology companies. By creating abundant, high-quality editorial content on over 140 highly targeted and tech-specific websites, TechTarget attracts and nurtures communities of tech buyers who are researching their business’s information technology needs. . By understanding the content consumption behaviors of these shoppers, TechTarget creates information about purchase intentions that powers effective and efficient marketing and sales activities for customers around the world.
TechTarget has offices in Boston, London, Munich, New York, Paris, San Francisco, Singapore and Sydney. For more information, visit techtarget.com and follow us on Twitter @TechTarget.
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