Tag Archives: managing director

Addressable advertising and the problem of competitive separation

Linear and addressable TV spending growth is expected to soar 33.1% this year as TV networks continue to put money on the table to ensure they reach the right audience. Television networks offering single ad optimization (SASO) campaigns are not taking full advantage of the benefits of addressable advertising models …

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Marketers, get ready to build sustainability in advertising and production

Jonathan Parker, Managing Director (APAC) of APR (Advertising Production Resources), makes a compelling case for marketers to urgently rethink their entire production ecosystem, from strategy to execution, in order to implement sustainable practices. APR empowers marketers to make better, more informed decisions in their creative production process. With the pandemic …

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Criteo partners with Michaels to enable retail media advertising on Michaels.com

NEW YORK, February 23, 2022 /PRNewswire/ — Criteo SA (NASDAQ:CRTO), the global technology company providing the world’s leading commercial media platform, today announced a retail media advertising partnership with Michaels, the largest arts and crafts retailer specializing in North America. Brands and agencies connected to Criteo’s retail media platform and …

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Entergy will publish its 2021 financial results on February 23

NEW ORLEANS, February 16, 2022 /PRNewswire/ — Entergy to Release 2021 Financial Results Before Market Open Wednesday February 23. (PRNewsfoto/Entergy Corporation) Leo DenaultPresident and Managing Director, drawn swampexecutive vice president and chief financial officer, and company executives invite you to listen to a live webcast discussion of Entergy’s financial results …

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Unexpected friendship: how marketing and accounting play powerfully together

During my own professional journey, I worked in a high-end automotive group based in the New York market. Originally, when I took over, the group had an advertising agency responsible for all oversight of marketing accounting in conjunction with the CFO and corporate controller. Over time, the owner decided to …

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The Hawk platform’s built-in tool provides advertisers with insight

Hawk Surveys allows brands to gain detailed insight into the effectiveness of their advertising and use that knowledge to inform other activities and demonstrate ROI. It is the latest tool from Hawk Platform. Free to current users of the Hawk Demand-Side Platform (DSP), Hawk Surveys integrates research studies into advertising …

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The unconventional advertising route in 2021

The myriad of advertisements bombarding consumers every day have made people virtually immune to commercial messages. That’s why advertisers are trying to find new, alternative and creative ways to reach customers. By Romanita Oprea Over the years, the idea of ​​an unconventional marketing or advertising campaign has evolved, particularly around …

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Crown Capital Investments acquires Nova Marketing, LLC

ATLANTA, 23 December 2021 / PRNewswire / – Crown Capital Investments (“Crown Capital” or “CCI”), a Atlantaprivate equity investment firm, announces the addition of Nova Marketing, LLC, to its portfolio of business distribution solutions. “Nova adds a dynamic central operation in the United States to our growing national warehouse, kitting …

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Tencent hands shareholders $ 16.4 billion windfall in JD.com stake

A Tencent logo is seen in Beijing, China on September 4, 2020. REUTERS / Tingshu Wang Register now for FREE and unlimited access to Reuters.com Register Move comes as Beijing attacks tech companies JD.com shares plunge 11.2%, Tencent up 4% Tencent does not intend to sell stakes in other source …

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ENGINE Appoints Melissa Brown Executive Producer, Frank Normandin Senior Account Manager and Katie Schade Senior Account Manager

Agency Expands Senior Team in Response to Recent Business Growth NEW YORK, December 16, 2021 / PRNewswire / – ENGINE, a full-service global media and marketing services company, today announced three key appointments to its account and production teams: Melissa Brown, Executive producer, Franck Normandin, Senior Account Manager, and Katie …

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Hilda Bujiku takes on the role of CFO at Vodacom

2m | Melanie Mingas Hilda Bujiku has been promoted to CFO of Vodacom Tanzania, after nearly seven months as an assistant. Bujiku’s new role is effective January 1 following the departure of CFO and CFO Jacques Marais, who is stepping down from his current position after five years. Marais has …

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What’s next for Lord Rothermere after the owner of Daily Mail goes private? | Daily mail

THEord Rothermere has won its battle to pull the family business out of the public purse after 90 years. The lean wallet it is about to privatize marks a return for the Daily Mail editor to its journalistic roots, but it also raises the question of whether, in a quest …

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State media warn of weakening housing market: Evergrande update

(Bloomberg) – The Chinese real estate market faces pressure in the fourth quarter as authorities continue to tighten controls, the China Securities Journal, a state newspaper, reported, citing research institutes. Bloomberg’s Most Read Most developers are more cautious about offers to purchase land in the second half of the year …

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Preparing for the future of identity and addressability

October 11, 2021 5 minutes to read Over the past few years, marketers have walked a tightrope between delivering more personalized online experiences to their consumers and ensuring that the data collected is secure and compliant with privacy. Colin Barnard writes on how to stay agile in a constantly changing …

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AdGreen Unveils ‘Carbon Calculator’ to Help Advertising Agencies Reduce CO2 Emissions

The Advertising Association’s environmental initiative, AdGreen, today launched a ‘carbon calculator’ designed to help advertising agencies and production companies measure the climate impact of their productions, with the aim of encouraging companies in the sector to monitor and reduce their emissions. The Carbon Calculator is designed to allow people in …

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Marketing salaries jump up to 50% as labor market rebounds

After weathering the Covid-19 crisis amid budget cuts, the marketer job market has started to rebound, with many executive search agencies and recruiters juggling more roles than applicants. As a result, salaries in many categories have increased beyond pre-pandemic levels, particularly at the senior level. “Salaries suddenly jumped to the …

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Olympic sponsor Toyota to remove Games-related TV ads in Japan

TOKYO (AP) – Toyota will not broadcast any Olympic-themed commercials on Japanese television during the Tokyo Games, despite being one of the IOC’s main commercial sponsors. The extraordinary decision by the country’s largest automaker underlines just how polarizing the Games have become in Japan as COVID-19 infections rise ahead of …

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Burt Intelligence ad revenue platform acquires AI Inventale

Inventale’s New Data-Driven Performance Optimization Capabilities Strengthen Burt Intelligence’s Global Reach as a Leading Advertising Analytics Company NEW YORK, July 7, 2021 / PRNewswire / – Burt Intelligence, a Software-as-a-Service platform for decision makers to analyze and share their advertising data and provide revenue forecasting information to publishers and brands, …

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Finance recruiting firm plans expansion

Anita tweats A Staffordshire-based financial recruiting firm is considering further expansion as it celebrates its fourth anniversary. With over 70 years of combined experience in the financial recruiting industry, three industry specialists joined forces to launch The Finance People in 2017. The Stone-based company is recruiting financial controllers and directors …

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BL Agro plans 150 crore marketing campaign to drive growth

NEW DELHI: BL Agro Industries Limited, which sells edible oils and food products, on Thursday announced a marketing investment of ₹150 crore in fiscal year 2021-22 to drive growth and expansion. The fast-growing consumer goods company owns Bail Kolhu, a 50-year-old edible oil brand, and Nourish, a food brand that …

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Media Advisory – COVID-19 Update (May 21, 2021)

Bloomberg Hedge fund choices at Sohn 2020 show dangers of Covid Investing (Bloomberg) – To say investing is tricky during the pandemic would be an understatement. And that has proven to be true for many hedge fund managers since last year’s Sohn Investment Conference in Hong Kong. Among those who …

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Update on financial situation and process with lenders

Prosafe refers to information about its financial situation and process with lenders that has been provided over time, latest on 1st October 2020. Discussions with the company’s creditors are continuing and the objective remains to agree on a lasting financial solution on a consensual and profitable basis as soon as …

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Banks are doing all they can to attract auto buyers during the holiday season

The holiday season will not be the same this year. Covid-19 infections are still high. Mobility is restricted. Many consumers are grappling with the loss of jobs and income. Against this backdrop, lenders are going the extra mile to make home and auto loans attractive. The central bank’s recent regulatory …

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Thyssenkrupp is a litmus test of German green resolution, Energy News, ET EnergyWorld

By Ed Cropley LONDON: ThyssenkruppThe steel activity of is a double shock. In addition to having recorded an operating loss of 946 million euros last year, it also represents almost 3% of the Germanyit’s carbon dioxide emissions. Making it a green and profitable producer would therefore kill two big birds. …

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Leading fintech consumer lender hits $1 billion in loans

A company celebrates the fact that it has just passed the billion dollar milestone in loans issued by the group, highlighting the fact that it is the first consumer fintech lender to reach the milestone; according to the managing director, the success is partly thanks to its broker partners. Plenti …

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PropTech Update – March 2021 | Allen Matkins

To concentrate Allen Matkins – March 9 A recent panel discussion moderated by Allen Matkins explored trends in real estate technology (PropTech) and strategies for homeowners to strategically exploit these technologies. Moderated by Isaac Chao, senior advisor at Allen Matkins and co-founder of the firm’s PropTech practice, the panel explored …

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English football at breaking point following social media abuse

Death threats. Racist abuse. Sexist abuse. And social media accounts allowed to stay active even after spilling bile. English football has reached a breaking point with players, coaches, referees and officials appalled by the continued proliferation of hatred against them on Instagram and Twitter. A week that started with the …

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Traditional lender “hints” at 95% LTV raise

A traditional lender is discussing a 95% mortgage-to-value (LTV) stimulus, brokers said. Chris Sykes, Associate Director at Private Finance, did not disclose which lender was considering mortgages at this level, but said it was the first clue he got from a lender, as others were comfortable where they were. He …

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Indian NBFCs turn to overseas lending

* Loans: Bajaj Finance seeks the largest offshore loan in the troubled Indian sector HONG KONG, Oct 11 (LPC) – India’s non-bank financial firms step up overseas fundraising with Bajaj Finance and Tata Capital Financial Services, the latest borrowers to turn to foreign lenders amid scarcity of funds. current liquidity …

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Charting the road for a bad bank

Over the past decade, the boom in non-performing assets (NPAs) has posed a significant challenge for the Indian banking system. The latest RBI Financial Stability Report (FSR) indicates that by September 2021, the gross NPA ratio (GNPA) of public and private sector banks could reach 16.2% and 7.9% respectively in …

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Lenders tighten accessibility for the self-employed

The number of instances where at least one lender is available to meet the loan requirements of self-employed mortgage applicants declined in February, according to the latest MBT Accessibility Index. Data shows that 67% of self-employed cases handled through MBT Affordability had at least one affordability option, up from 71% …

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US regulators should push lenders to help minority communities

The writer, a former US controller of the currency, is managing director of Promontory Financial Group, a consultancy firm Despite calls from Federal Reserve Chairman Jay Powell for more robust support for the US economy, President Donald Trump has abandoned negotiations with Congress. With no fiscal stimulus in sight, this …

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