Sheila Kloefkorn Explains How Successful Businesses Use Fractional Marketing Successfully

Sheila Kloefkorn, CEO of KEO Marketing, was interviewed on the Mission Matters Marketing podcast.

Sheila Kloefkorn was interviewed by Adam Torres on the Marketing Mission Matters podcast.

Sheila Kloefkorn, CEO of KEO Marketing, was interviewed on the Mission Matters Marketing podcast.

Sheila Kloefkorn, CEO of KEO Marketing, was interviewed on the Mission Matters Marketing podcast.

Beverly Hills, Calif., October 13, 2021 (GLOBE NEWSWIRE) – In this insightful interview with Adam Torres, Sheila Kloefkorn discusses how she and her KEO marketing team are helping midsize businesses scale faster by achieving well-balanced goals. oriented marketing plans.

Listen to Sheila Kloefkorn’s full interview with Adam Torres on the Podcast Marketing Mission Matters.

How did the journey start?

After completing her Masters in Education, Kloefkorn found herself drawn to marketing. Although she lives in Phoenix, Arizona, she joined a small startup marketing agency in New York City in the 1990s and helped it grow into the world’s largest youth marketing agency. She is proud to be one of the premier online advertisers and to have seen the entire digital marketing and advertising industry grow. With the successful sale of this agency and seeing the rise of the internet during the dot com boom, she founded her agency, KEO Marketing, in 2000.

“After a mad rush between New York and New York for eight years, I decided I wanted a smaller agency where I could have more personal impact. I started KEO Marketing as a consultant and fractional CMO for a handful of companies in Arizona, ”she explains. “Over the past 22 years, that advice has grown from an SEO agency first to a full-service B2B agency focused on driving leads to fill sales pipelines.”

The role of the fractional marketing director (CMO)

Kloefkorn and KEO Marketing take the concept of fractional CMO and extend it to bridge the gap between generalists and specialists with a more economical model.

“Marketing today is more sophisticated than ever,” says Kloefkorn, “achieving exceptional marketing and sales results requires experienced specialists and a large budget. Most mid-market companies don’t have the budget for a senior executive and team of marketers, so they make do with generalists. It can work, but they usually can’t scale that fast. In our model, as a fractional CMO, I step in to fill these gaps for B2B companies that need a senior marketing manager with experience in scaling businesses and my team can support their team with specialists. from marketing to advertising, account-based marketing, business intelligence, and more. “

Having worked as a fractional CMO for over 20 years, Kloefkorn explains the part-time Marketing Manager position, which can be combined with the support of a streamlined agency team. This allows cost-conscious businesses to have an experienced marketing manager and marketing team for a fraction of the cost incurred compared to hiring a full in-house marketing department.

“The goal here is to level the playing field for mid-sized companies so that they can compete with the biggest players in their industry,” she said. “While your in-house generalist marketing team is moving in the right direction, we add fuel to your journey by bringing specialists to the table who do the work of a top-level marketing team for about the same cost as you would hire a CMO. fulltime.

How does KEO Marketing work?

“The reason businesses fail isn’t that they don’t have a good product or a good marketing plan,” notes Kloefkorn. “It’s because they fail to clearly communicate the message of their product or service. “

KEO Marketing offers a team of 29 experienced specialists including email marketers, digital advertisers, social media managers, website developers, copywriters and more. “I define a strategy and my team makes a detailed marketing plan,” she says. “We clarify your brand message to let your prospects understand how your business can help them much faster. “

“The process begins with performing a free marketing audit of your business, which is a roadmap to success,” she continues. “We write this marketing plan by identifying specific short and long term goals for the business. Whether it’s SaaS, data centers, cybersecurity building, IT business, or human resources, our marketing strategy and plan will vary depending on who they want to reach and their target audiences. . We work depending on whether you need inbound marketing, outbound marketing, traditional marketing, or a mix of all three.

Common Marketing Mistakes Businesses Make

“The first mistake businesses make,” Kloefkorn explains, “is, because they’re so close to their product or service, that they assume their target audience needs to know how their products and services are useful. If you have your customers or potential customers do mental gymnastics to relate to how your products and services solve their problems, you’ve lost them.

Another trap that businesses can fall into is confusing their amount of traffic with the quality of their traffic. “For most businesses, 20% of their customers generate 80% of the revenue,” she says. “We identify that 20% and provide you with strategies and execution to target them and earn more. “

What’s the next step for you and KEO Marketing?

“We are seeing an increase in artificial intelligence (AI) in everything from CRM to business intelligence to operations,” notes Kloefkorn. “We are connecting artificial intelligence and marketing to leverage more benefits of automation. In today’s age, you need marketing to be authentic and develop a large-scale one-on-one relationship with a huge customer base. AI can help you do this by being at the right time in the right place with the right message, more efficiently. “

To learn more about KEO Marketing, visit

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