Ronn Torossian’s media interview tips

NEW YORK, December 28, 2021 / PRNewswire / – Ronn torossian, one of the top public relations officials in the United States, just released a book excerpt on how to prepare for interviews from his recently released paperback, the updated version of “For immediate release: Shape Minds, Build Brands, and Get Results with Game-Changing PR. “

“Dealing with the media is stressful and difficult, even for seasoned veterans. There are some simple interview rules (led by prep) that can serve as a checklist to get you ready to go past the goal. Although most of these rules seem intuitive, I see people falter on a daily basis.

  • Know what you want to say and how you want to say it in advance. Ask yourself, “What am I trying to accomplish and who is my audience?” “

  • Train and prepare. It sounds simple enough, but without practice and preparation the results usually speak for themselves (and not in a positive way).

  • Be aware of your body language. A roll of eyes, a hard gaze, or an awkward physical posture says more than words. The proven advice of practicing in front of a mirror can help.

  • Be honest and consistent. Hypocrisy is a killer.

  • Don’t keep talking. Many stories exploded overnight due to interview topics continuing to speak. Silence is good, but if you find it embarrassing (it is) and difficult (ditto), repeat “a Mississippi, of them Mississippi, etc. “in your head until the next question is asked. Let the reporter take the next step. Silence is okay. When doing interviews, don’t feel the need to fill in” the dead air “.

  • When you’re done, you’re done. Don’t gossip: leave enemy territory after the interview is over. Those interviewees who linger unnecessarily made many vital mistakes; damage can be done with a 15 second sound clip after 45 minutes of success. And guess what matters? Only the bad. I have a client who royally screwed up and changed their professional life because of gossip after a positive 45 minute interview. You can be interviewed for 45 minutes, and the media only uses seconds of edited responses and reactions.

  • Appearance matters – dress the room. What do you want to project physically and visually? I normally recommend going for simple, conservative jewelry for most people – no distracting jewelry for women. Solid, saturated colors that flatter your skin tone are helpful because television and pictures dilute the color. Navy blue and gray will wash you away; white is too reflective and is generally not flattering. Stripes and loaded linear prints are not ideal (they “move”). Consider hiring a stylist who can make sure your clothes show off your best features.

Acquire help. You don’t learn to drive a car without practice, and you can’t master your craft without learning. You will find it very difficult to master media interviews without proper training. We always recommend media training: learn the tricks and master them. Take a critical look at your media appearances and ask what you can do to improve your performance next time. “

Ronn Torossian is CEO of one of the largest public relations firms in the United States, and he’s one of America’s most prolific and respected public relations professionals.


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