Revealed: Australia’s top ad spenders for H1 2022

After several massive election campaigns, the governments of the Commonwealth and Victoria have won the first and second positions on Nielsen’s list of the 20 biggest advertising spenders in Australia for the first half of 2022.

The New South Wales government and Clive Palmer’s group are also high on the list, with Queensland making 5 government expenditures in the top 20.

Harvey Norman, who typically tops these lists, fell to third behind Scomo’s federal spending and Victorian government, with Westfarmers and Woolworths Group joining the top ten stocks.

News Corp, Nine Entertainment Co. and Amazon rounded out the top ten, with Commbank topping the banks in 16th place.

Retail was the top spending industry, racking up $1.1 billion to surpass communications ($540.3 million) and finance ($383.7 million). Interestingly, the government sector only ranked 11th on the industry scale ($196.6 million).

Arnaud Frade, Sales and Growth Manager for Nielsen Asia-Pacific added: “According to Nielsen’s ROI report, media spend should be between 1% and 9% of revenue to remain competitive. To ensure investment targets the right audience in the most effective way, marketers need the Nielsen Ad Intel Solution for Quality Intelligence to differentiate themselves from the competition and chart the best path forward. track for their brand or media property.

Check out the full list, which includes both the top 20 advertisers/groups and the top 20 industries, here.

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