Over 47% of SMB owners surveyed plan to spend $ 10,000 on their annual content marketing efforts
Since daily social posting is a mandate, it is difficult for marketers to ensure consistency, it is imperative to use tools to streamline content.
Automated tools for language and user experience monitoring will ensure that even small content provides a well-balanced user experience
Content is not the king; it is the kingdom. As everyone is trying to cement a lasting impact in the digital spectrum, content marketers have a bigger role to play. So if you come across CCO (Chief Content Officer) profiles, don’t be surprised. This is actually the tendency to happen simply because content is rapidly emerging as a stand-alone vertical in organizations. More … than 47% of The small and medium business owners surveyed plan to spend $ 10,000 for their annual content marketing efforts. As a result, achieving the volume and value of content is of paramount importance to everyone and tools are the key differentiator to ensure the same.
For anyone aiming for a larger digital footprint, here is the list of the tools you need to have.
Hootsuite – Social Planning and Optimization
Despite a growing number of alternatives in this segment, Hootsuite continues to be my favorite platform. Over the years, the reach of content marketing has expanded beyond just production. Today, it is a strategic vertical and fully covers distribution. Hootsuite helps intelligently track content uploaded and distributed across a wide range of social media channels. With a focus on end-to-end management of a company’s social media activity, Hootsuite enables authoring, scheduling, and tracking of posts in a single dashboard.
Since daily social signage is a mandate, it is difficult for marketers to ensure consistency. With Hootsuite, millions of marketers gain a competitive advantage from peak hours of engagement. The platform has a calendar cell-shaped view where you can mark your content at the appropriate date and time. On clicking, the cell expands into a specific shape regarding details such as content, activated social media accounts, time, date, images or videos, if applicable. Even more interesting is the choice to publish each content article at an exclusive time each day. While the platform can connect with up to 35 social media platforms, the free version allows 4 accounts.
Wondershare Filmora – Video Production Studio
You shouldn’t hesitate to make video marketing an important layer of your business strategy. Since the pandemic has locked millions of people inside, 70% of companies want to take the opportunity and produce more videos. But video production is still an expensive affair and beyond the reach of almost any small and medium-sized business. To their help, Wondershare Filmora offers an extremely user-friendly dashboard to produce videos instantly. Used by over 70 million users around the world, Filmora is more than just a video editing tool. It provides easy-to-use templates that are suitable for a variety of business scenarios. It is packed with advanced features like motion tracking, green screen editing, split screens, and a wide range of effects to choose from.
Filmora has been designed with the agile requirements of companies in mind, whether they are start-ups or corporates. Whether it’s short social media videos, tutorials, or client presentations, Filmora’s easy-to-use studio provides tools for making quick content productions.
Grammar – Vocabulary Checker
Even if the search engines and platform algorithms ignore grammar errors, the reader will not trust you. No matter how aggressively you market your content, repetitive inconsistencies in vocabulary will challenge your brand’s credibility. Grammar provides a comprehensive dashboard to identify and analyze vocabulary errors in your content. While classic text checkers (including MSWord) provide a good overview of errors, Grammarly performs low-level content checking followed by suggestions for using a more appropriate word. It scans content and captures errors like squint modifiers, repetitive words in a sentence, passive voice use, irrelevant words and more.
Grammarly can be integrated with browsers like Chrome to allow immediate replay without having to manually paste content into the tool.
ClickFunnels – Development and analysis of content marketing funnels
Funnels should not be on this list as it is a sales practice; right? Wrong! Funnels are just as important to content marketers and deserve to be part of the overall plan. ClickFunnels anticipated the growing trend and launched exclusive models for content marketing teams. After all, 87% of companies use funnels to predict potential loopholes in their content marketing strategy.
At the content level, a funnel represents a visitor’s journey from a prospect to a customer at different levels of content. Regardless, creating funnels is a comprehensive exercise; ClickFunnels provides ready-to-use templates for standard marketing plans. This means that unless you have a fully personalized marketing campaign, it is better to save money and use ClickFunnels. The platform provides a drag-and-drop feature to create on-demand plans for different types of content marketing: inbound, outbound, and hybrid.
Among many others, the main features include templates for sales, memberships, automatic webinars, Hangouts, and email integrations and testing. Businesses, especially those in the digital space, can benefit from instant analysis of their inbound prospects.
Apart from the tools mentioned above, others should find a place in your stack. Copyscape (a plagiarism checker), Canva (simple graphic design), Google Docs (multi-user live editing), etc. are also effective in achieving lasting impact. Which one do you use the most? We can’t wait to know.