Canada Post hails innovation in Canadian market, says it will benefit businesses
Businesses can now automate the creation, sending and tracking of direct mail with innovative software that has just been launched in Canada.
The US leader in direct mail automation software, Postalytics today announced its launch in the Canadian market. The innovative software has been described as bringing “direct mail into the digital age”.
Dennis Kelly, CEO of Postalytics, believes this will be a game-changer for Canadian businesses in how they can target customers and increase response rates.
“We are thrilled to introduce the first free automation tool to the Canadian market. We’ve seen clients increase the response rate of their email and digital marketing campaigns by up to 500%, and we hope our Canadian clients will experience similar results. »
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The revolutionary direct mail automation software tool is fully integrated with Canada Post Personalized Mail and includes integrations with HubSpot, Salesforce and Zapier.
It incorporates free direct mail personalization and response tracking tools such as variable data, dynamic content, personalized QR codes and URLs, another first in Canada.
Janet Brearton, General Manager – Business Products and Experiences at Canada Post, welcomed the news and the chance to work with Postalytics.
“Canada Post is always eager to partner with innovative companies, and we believe the Postalytics tool provides more options for businesses across Canada. Integration with Canada Post Personalized Mail is seamless and will greatly benefit marketers.“
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Canada is the first market for Postalytics outside of the United States, and Kelly said the move was based on growing demand.
“Postalytics has seen a significant increase in the number of companies requesting that we provide our service in Canada. Canadian businesses have invested heavily in CRM, marketing automation, and other marketing technologies, which makes them natural to use a fully automated direct mail marketing system like Postalytics.
Canada Post was a great partner for our launch in Canada, and we are excited to introduce our innovative technology to Canadian businesses for the first time.