Popular Houston social media figure Paul Dibello, aka Paul Whiskey, has died at 34

Dibella, who grew up in Pasadena, was a hugely popular figure in Houston’s nightlife scene as a club promoter, but over the past year he’s been devoting more time to his full-time job as a salesman. at Exclusive Furniture on the southeast side of town.

He was perhaps best known for his social media presence where he had over 200,000 Instagram followers with a page full of funny short videos, most of them recently from his work at the furniture store. He posted similar videos on TikTok and Facebook, where he had nearly 100,000 followers.

Social media was filled with tributes to Dibella on Saturday.

Dibella often punctuated his videos with his signature catchphrase, “Whisky Sauce!”