Restoring trust in the media

Scholar advocates for increased regulation of news media to promote fairness and objectivity. Americans’ mistrust of the media is at an all-time low. Only 9% of Americans “trust the media a lot” and 60% have little or no trust in the media. This distrust is deeply divided along party lines; …

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7 banking advertising and marketing trends for 2021

Subscribe to The Financial Brand FREE by email! Banks and credit unions face more competition than ever before, not only from each other, but also from fintechs, neobanks and other alternative financial service providers who have made significant inroads. In an era when it is harder than ever to gain …

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Ogilvy China appoints Melinda Po as advertising chair

Ogilvy China has appointed Melinda Po President of Ogilvy China Advertising Business. In his new role, Po will be responsible for leading Ogilvy’s advertising activities across China and will work with Chris Reitermann, CEO, Asia and Greater China, and office heads to strengthen Ogilvy’s leadership in strategy. brand and creative …

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