Umbrella Network Announces Strategic Acquisition of Lucidity, the Leading Blockchain-Based Advertising and Analytics Platform

GRAND CAMAN, Cayman Islands, September 23, 2021 / PRNewswire / – Umbrella network (https://www.umb.network/), the decentralized Layer-2 Oracle solution, today announced the acquisition of Lucidity, a leading blockchain-based digital advertising oracle. The acquisition was finalized in August 2021 for an undisclosed amount. This agreement will be accretive for Umbrella Network …

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Chicken Soup for the Soul Entertainment’s Screen Media acquires Alien Invasion Holiday Horror Film ‘Black Friday’

Retail horror movie stars Bruce Campbell, Devon Sawa, Ivana Baquero and Michael Jai White Premiering this week at Fantastic Fest COS COB, Connecticut, September 23, 2021 (GLOBE NEWSWIRE) – Chicken Soup for the Soul Entertainment, Inc. (Nasdaq: CSSE) today announced that Screen Media has acquired all North American rights to …

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Wurl CEO Sean Doherty talks about innovative TV ad

Streaming services like Netflix and Hulu are becoming more and more popular as alternatives to traditional linear TV these days, but that doesn’t mean streamers don’t have to fight for viewers. “They have this problem,” Wurl CEO Sean Doherty told the Variety Wurl Sponsored Entertainment & Tech Summit. “How to …

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CLG partners with Advocate for marketing tools

North American Esports Organization CLG announced a partnership with the community management platform Lawyer. According to a Twitter post from CLG, advocate by helping the organization manage [its] Effortless campaigns on Twitch and other platforms. Image credit: CLG RELATED: TSM FTX extends its partnership with Advocate The partnership is in …

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Why non-advertising businesses are getting into advertising

One of the most important trends in advertising right now is the rapid growth of advertising businesses created by non-advertising companies. The MA of this category is Amazon. The online retailer has shown that ads can be a high-margin addition to the bottom line, increasing profits without heavy upfront investments …

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