PacGenesis Wins 2021 IBM Beacon Award for Digital Marketing

Your Marketing People is delighted to announce that one of its technology clients, PacGenesis, has won the 2021 IBM Beacon Award of Digital Marketing Excellence.

“We are honored to be recognized among IBM’s Most Valued Partners as the 2021 Beacon Award winner,” says Scott Pecnik, CEO of PacGenesis. “This is a significant achievement for the company and a testament to the value we bring to our customers and to IBM.”

The IBM Beacon Awards recognize business partners around the world who integrate IBM technologies and services into solutions that innovate, drive innovation and move the world forward. These awards, like the Digital Marketing Excellence Award, are presented to partners who demonstrate resilience, excellence and a commitment to create, serve and sell technology advantages to help customers.

PacGenesis has rebuilt its digital marketing strategy from scratch, developed and executed by Your Marketing People May 2020. By deploying a comprehensive strategy, PacGenesis reports having achieved more than 4 million impressions online, multiplied by 3 the traffic year on year, more than 21,000 clicks and placement of ads at the top of the page. This led to a 33% increase in turnover from over 200 individual transactions. Despite the difficult economic landscape of 2020, PacGenesis said it achieved record profitability.

“We are thrilled with the amazing team at PacGenesis and their success. It was a pleasure working with them and developing award winning campaign strategies to give them the brand recognition they really deserve, ”adds Ishani DePillo, Co-founder of Your Marketing People. “And we can’t wait to be a part of what happens next.”

PacGenesis was selected as the winner of the Beacon Award by a jury that recognized outstanding digital marketing and customer success through IBM technology. As IBM quotes in its award announcement, “Our business partners are an inspiration and a model of how we can together create what will come next for our businesses, our customers and the IBM partner ecosystem.”

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