Online business predominantly dominates advertising these days. However, that doesn’t mean that you can forget about its other forms, those of the real world. On the contrary, it should be estimated and prepared in the same way as online advertising. Find out why you should choose outbound marketing and what solutions to use.
What is external advertising?
As the name suggests, outdoor advertisements are placed in the outside world around us. This is the type of marketing that we come across most often because we can’t really skip it. Our eyes slide over it when we go out every day: whether it’s a large billboard, a small billboard, or a screen placed somewhere in the city.
Its advantage is that it fits perfectly into the urban space and fits into the landscape where desired. Plus, it can take many forms, from still drawings to beautiful recordings projected on city screens. Thanks to this richness of forms and diversity, it affects more people.
Always there when we need it most
Outdoor ads are non-invasive, constantly popping up next to them and grabbing attention when we need it most, such as waiting for a bus at a train station or in a traffic jam. Hence, you can gain a lot more customers through online advertising. The latter is bypassed or blocked by many people. In addition, consumers often find them intrusive, unnecessary and annoying.
External advertisements are not considered as such. All this because it helps to diversify the urban space and attract attention and entertainment where we want to diversify. As a result, it elicits positive associations, and repeating it multiple times, for example on a daily commute to work, means recipients remember it better.
Another indisputable advantage of outdoor advertising is its vast ranges, which far exceed those that can be seen in traditional or online advertising. Large billboards, small billboards, posters or LCD screens – all fit together and together affect thousands of recipients. This effect cannot be achieved in any other way, as it is not possible to completely remove external advertisements. It’s striking and has an unconscious effect, which most people remember better than any other advertisement.
Do you want to know the possibilities offered by marketing in urban space? if so, advertising agency Poznan I have prepared a wide offer for you, through which you can familiarize yourself with the advantages of outdoor advertising and decide to invest in this type of marketing.