“One of the most important stories of our lifetime: ‘Analysis of Media Coverage of Roe v. wade

But in 1973, the day after the ruling, the main headline in many major newspapers was that former President Lyndon B. Johnson had died. Susan Matthews, chief information officer at Slate and host of the “Slow Burn: Roe v. Wade” podcast, said Supreme Court justices would then likely be surprised to see the controversy still raging today.

“The judges knew what they were doing was going to be a big deal when they announced it,” Matthews said, “but they had no idea it was going to be the controversy it is now.”

And although the story is now in the headlines, Republican strategist Sarah Longwell found the responses of swing-voting Republican women fascinating about the importance of abortion in their lives.

When asked open-ended questions about the issues that mattered most to them, few women specifically named reproductive rights, citing instead the economy and health care as their top concerns. But when Longwell probed and asked the women directly what they thought of Roe’s repeal, even many pro-life respondents said they were alarmed by what they saw as an overreach by the government and to regulate their body.

“It’s not kind of a priority issue for a lot of these voters, unless you can make it a really big issue,” Longwell said.

Planned Parenthood helps its patients understand their rights. Google search trends show that women in red states are increasingly wondering how and where they can get abortion services.

“I don’t think there’s been a bigger seismic shift in the way health care is delivered as a result of this Supreme Court decision,” said Kate Smith, senior content director of the news at Planned Parenthood and former CBS reporter.

Some argue that the media as an institution is “biased” on the issue of abortion and overwhelmingly supports a woman’s right to obtain one safely.

But Matthews said the main takeaway is that support for abortion is consistent, with the majority of Americans wanting safe access to abortion care. The small minority of Americans who vehemently oppose abortion attempt to make their views the dominant narrative.

That’s why split-screen newscasts, with one side celebrating the end of Roe v. Wade and the other Protestant, can be deceiving.

Only 9% of Americans polled by CBS this week said abortion should be illegal under all circumstances.

“And yet we have states that are doing just that,” Smith said. “Before the Roe ruling, we saw Oklahoma ban abortion during fertilization. I mean, how many Americans agree with that? It’s ridiculous.”

Longwell said she was a “longtime” Republican, but saw the party become more radical in the era of Donald Trump.

“The job of the Democrats is going to be to broadly pursue this case of extremism against these Republicans because they’re out of step with the average person,” Longwell said.

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