SAN FRANCISCO AND LONDON–(BUSINESS WIRE)–ON24 (NYSE:ONTF) today announced the next evolution of its webinar solution, ON24 Elite Explore, to make it even easier for marketers to create engaging, intuitive and impactful experiences for their audience. ON24 Elite Explore reimagines the webinar experience with the ability to personalize and mark touchpoints and deliver interactive, personalized calls to action through a sleek, user-friendly interface. The company also introduced new features to the ON24 platform, including ON24 forums, ON24 Intelligence and ON24 Connect, to increase audience engagement, gather more buyer insights, improve reporting and provide integrations advanced data with leading CRM and marketing automation solutions.
“We continually reimagine the webinar to provide customers with a solution that exceeds audience expectations, deepens engagement, and provides the insights businesses need to drive revenue,” said Jayesh Sahasi, Executive Vice President of Product and technical director at ON24. “ON24 Elite Explore delivers a modern look and feel with features that drive engagement and capture actionable first-person data for sales and marketing tracking.”
ON24 Elite Explore gives B2B marketers new ways to create and deliver webinar experiences and engage their audience with the following new features and capabilities:
- Redesigned user interface – An improved webinar production and design experience with new events, creation, overview, and archive pages that make it easier to set up, manage, and find events.
- Personalized viewing experiences – New layouts allow marketers to customize registration and lobby pages, engagement tools, and virtual backgrounds for presenter and audience consoles.
- New style option for engagement tools – Adjust the appearance of engagement tools in the audience console for a cleaner look, better branding, and more audience interactivity during an event.
- Improved recording and production – Recording tools give presenters the power of a production studio at their fingertips to import media and stitch clips together to create a cohesive recording.
- Cookie consent banner – Enable a General Data Protection Regulation (GDPR) cookie consent banner to give registrants and attendees the option to accept cookies and manage their preferences.
ON24 also introduces additional enhancements to the ON24 platform. In ON24 forums, users can pin and highlight presenters and participants to keep specific speakers on video. New reporting features in ON24 Intelligence allow marketers to view metrics and trends such as number of registrants and attendees, minutes viewed and engagement scores in ON24 Forums events , as well as access audience and usage details for different categories, groups, and conversion data. in the ON24 Engagement Center. And API enhancements in ON24 Connect integrate ON24 engagement and registration data with CRM/MAP platforms to gain deeper insights into customer activity and better inform sales and marketing tracking.
All the innovations of ON24 Elite Explore and the ON24 platform are available now. To learn more about new features and capabilities, register for the next product launch webinar at ON24.com/events/product-innovation-august-2022/.
ON24 is a leading sales and marketing platform for digital engagement, providing insights to drive revenue growth. ON24 serves more than 2,100 customers worldwide, including 3 of the top 5 global technology companies, 3 of the top 6 US banks, 3 of the top 5 global healthcare companies, and 3 of the top 5 global industrial manufacturers. Through interactive webinars, virtual events and personalized content experiences, ON24 provides an AI-powered engagement system for businesses to increase engagement, conversions and pipeline to drive revenue growth . The ON24 platform supports millions of professionals per month who total billions of minutes of engagement per year. ON24 is headquartered in San Francisco with global offices in North America, EMEA and APAC. For more information, visit www.ON24.com.
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