Ogilvy China appoints Melinda Po as advertising chair

Ogilvy China has appointed Melinda Po President of Ogilvy China Advertising Business.

In his new role, Po will be responsible for leading Ogilvy’s advertising activities across China and will work with Chris Reitermann, CEO, Asia and Greater China, and office heads to strengthen Ogilvy’s leadership in strategy. brand and creative reputation. She will continue to evolve the agency’s offering by developing modern capabilities in content, data and technology, enabling clients to reduce noise in the age of information overload and ensure growth in China’s rapidly changing market.

Most recently, Po served as COO of Edelman China. Previously, she worked as a Managing Partner for Ogilvy Shanghai, building a portfolio of international clients in the FMCG, retail, automotive and cosmetics industries. Previously, she led the growth of AKQA’s integrated services, making the agency a key digital brand partner in China.

“In an increasingly complex multi-channel world, brands need to connect with consumers across a myriad of touchpoints and platforms with data-driven insights and culturally relevant insights. I am delighted to welcome Po back to Ogilvy and I have no doubts that his passion and extensive experience in public relations and digital will be incredible assets in taking our advertising business to the next level, ”said Reitermann.

Commenting on his appointment, Po said, “I am extremely happy to join the Ogilvy family. I look forward to working with other business leaders, building on the strong foundation of our network to transform our advertising business and generate lasting value for clients. in today’s disruptive market environment. “

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