SOUTH BURLINGTON – United Way of Northwest Vermont – an organization dedicated to improving lives and promoting the common good in Chittenden, Franklin and Grand Isle counties – has hired Nicole Haley as Director of Marketing and Communications.
In this role, Haley will develop and lead communications and marketing strategies, including public relations, business development, community engagement and digital marketing.
Haley comes to United Way with an extensive background in journalism and communications and nonprofit fundraising. Most recently, Haley was Senior Director of Public Relations at Let’s Grow Kids, where she helped advance landmark child care legislation and garnered local and national media attention by positioning Let’s Grow Kids and the movement. child care center as a national model.
While serving as Assistant Director of Development and Community Relations at UVM Health Network Home Health and Hospice, Haley managed United Way grants and participated in United Way workplace campaigns. In this role, she gained a deep understanding and appreciation of United Way’s community-based approach to meeting local needs.
“I believe in the power of storytelling to create positive change, and have always had a passion for social issues and mission-driven work. As we all continue to deal with the ripple effects of COVID -19 and address inequalities exacerbated by the pandemic, with United Way’s work mobilizing the community to address interconnected challenges including mental health, addiction and helping our neighbors meet basic needs like food, housing and transportation, is more important than ever,” said Haley. “I am honored to join the United Way team.
Jesse Bridges, CEO of United Way of Northwest Vermont, said Haley’s expertise in storytelling and public relations, her experience with other Vermont nonprofits, and her passion for the mission and work of United Way made him an obvious choice to lead communications and marketing efforts.
“Adding Nicole to the United Way team will help us tell our story more effectively so we can engage more Vermonters as we continue to build back stronger and solve our community’s toughest issues together,” said Bridges.
Haley grew up in southern Connecticut and lived in Boston for 10 years before moving to Vermont in 2012. She has a bachelor’s degree in journalism from Northeastern University. She lives in Colchester with her husband, preschool daughter and their mercurial tuxedo cat.