Nexstar Digital appoints Dennis Cook as SVP of Sales Marketing

Press release | Digital Nexstar

Nexstar Digital, the digital division of Nexstar Media Inc., a wholly owned subsidiary of Nexstar Media Group, Inc., has appointed veteran marketing executive Dennis Cook as senior vice president of sales marketing. He will oversee the digital division’s go-to-market strategy and all revenue-generating ad marketing initiatives in support of ad sales activity.

Based in Los Angeles, Cook will assume her new role immediately and will report to Lori Tavoularis, chief revenue officer at Nexstar Digital. Nexstar Digital, the seventh-largest news and information digital property in the United States with more than 133 million unique visitors per month, prides itself on producing premium local and national news content that offers advertisers a very engaged and valuable audience.

A marketing and media industry veteran, Cook has held senior positions in consumer marketing, affiliate distribution, and ad sales marketing at Sony Pictures Television, The Walt Disney Company, CBS Television, Showtime, and ESPN. Throughout his more than 20 years in broadcast, cable, syndication and digital media, Cook has consistently demonstrated his ability to launch and grow new businesses and brands, maximizing ratings, revenue and the profitability.

Cook joins Nexstar Digital from Gamut, a Cox Media Group company, where he led all marketing, communications, creative services and information teams focused on generating revenue from streaming advertising sales. During his tenure at Gamut, brand awareness increased 174%, website traffic increased 249%, and revenue increased 152%. Under his leadership, Gamut also won the Broadcasting & Cable Advanced Advertising Innovation Award, the Digiday Video & TV Award and was named to Cynopsis Digital’s “It List”.

Prior to Gamut, Cook spent six years at Sony Pictures Television where he oversaw ad sales marketing for off-network and first-run syndicated television shows including “Seinfeld,” “Wheel of Fortune,” “Jeopardy” and The Dr. Oz Show”. He also led sales marketing for streaming media platform Crackle and games ownership PlayStation. Prior to Cook’s move to Sony Pictures Television, he led advertising sales marketing efforts at The Walt Disney Company’s radio divisions, including ABC Radio Networks and ESPN Radio. In this role, he created custom client solutions connecting top advertisers to the company’s 150 million weekly listeners across 4,500 affiliate stations.

“Dennis is a top-notch marketer and brings deep expertise and knowledge of the digital media, streaming and television landscape,” said Tavoularis. “He is a proven brand builder, revenue generator and leader, and will be instrumental in driving sales for the company as he brings our full suite of cross-platform features to market and delivers meaningful business results to our customers. advertising customers.

“I am honored and delighted to join Lori and the entire Nexstar Digital team in this extraordinary time of growth in the digital and streaming advertising market,” said Cook. “As the first local broadcaster in the United States, Nexstar leads the industry with its national reach, local expertise and data-driven audience targeting capabilities. I look forward to working with this talented team to deliver results for our advertising clients by providing not only the best solutions, but the best service in the industry.

Cook is an active member of organizations related to the media industry, including the IAB Advanced TV & Digital Video Committee, the Advertising Research Foundation Board of Curators and the Forbes Agency Council, where he is an official member and shares his expertise of industry in panels of experts. He has also been a guest speaker at numerous industry conferences including MediaPost’s OMMA Global and the Brand Innovators Trade Marketing Summit.

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