NBC promotes Margaret Walker to lead marketing brand strategy – Deadline

EXCLUSIVE: NBC revamps its marketing cards.

The network has promoted Margaret Walker to SVP, NBC Brand Strategy and Audience Growth.

Walker will add oversight of brand strategy and consumer engagement for NBC’s entertainment programming in addition to his current role overseeing digital audience acquisition and growth on the network and networks. cable companies, including NBC, Bravo, E!, Oxygen, SYFY, Universal Kids and USA. Network.

She reports to Jennifer Storms, CMO, Entertainment & Sports and Chair of the NBCUniversal Marketing Council.

Walker will apparently replace Colleen Mohan, who left cable to take on the role at NBC following a restructuring that took place about 18 months ago, and is stepping down.

Last year, Walker was promoted to SVP, Audience Acquisition and Growth for the Entertainment and Sports divisions, after serving as SVP, Digital Product & Distribution Marketing for NBCUniversal.

She began her career at NBCU in 2016 as Vice President, Digital Product Marketing and Distribution and was promoted to oversee NBCU’s full line of entertainment networks in 2019.

Walker joined DirecTV, where she was chief marketing officer.

Mohan, in a note to colleagues seen by Deadline, said his twenty years at NBCUniversal have been a “great ride.”

See the full note below:

Today I shared the news that after twenty amazing years at NBCU, my current role will be my final step with the company – and it’s been a great run.

Taking a close look at my position and carefully considering the changes in the industry and the future of the company, the time seems right for a change in leadership for the NBC Brand Strategy & Consumer Engagement team. I’ll see the network at our next fall launches and then step back.

For those of us who have only spent a short time together, we have achieved great things and laid a solid foundation to move forward. And to those who have been a part of it for many years past, I’m so proud of our contributions to television history.

I will always consider myself a loyal member of the NBC Universal family, and I will support you, now and always.

About Deborah Wilson

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