Molly McKinley to lead Global Marketing and Industry Relations at RateMyAgent


“Molly was not only an integral part of our initial successes in the US market, she exceeded all of the ambitious goals we set for ourselves while remaining strategic and committed to building our brand’s reputation in the industry,” said the co-founder of the company. Marc Armstrong. “Her in-depth knowledge and relationships across the real estate ecosystem, coupled with her marketing talent and branding instinct, make her the perfect fit for this new high role at RateMyAgent.”

After its overwhelming success in Australia, or RateMyAgent is used by agents who sell 80% of the goods, the company entered the US market in 2018. In less than two years, McKinley has helped expand the user base to more than 120,000 US agents who are empowered to build their reputation online through verified customer reviews. and related digital marketing activities. In his new role, McKinley will lead marketing for the company’s upcoming global deployments, while continuing to focus on expanding RateMyAgent’s presence in the United States through agent-driven marketing efforts.

The company’s agent-focused mission suited McKinley, who was previously vice president of marketing and corporate communications at Adwerx; she also worked at Adobe, IBM, Relola and First. “My work at RateMyAgent has allowed me to continue to grow in an industry that I love, while helping agents become more reputational and express themselves more about the great experiences they provide to their clients. “McKinley said. “It’s so rewarding to work with and for people who truly believe in helping agents become more intentional – and ultimately, undisturbed.”

Intention is the common thread that connects each phase of McKinley’s rich career, which began as an art dealer in San Francisco and evolved to include the teaching of yoga classes; own a successful marketing agency, Redtail Creative; and the launch of Intentionaliteas leaf teas. She is the author of the forthcoming book, The Intentional Business: A Path to Purpose and Prosperity.

“Throughout my career and in my personal life, I always strive to find intention and real purpose. To me, that’s the essence of marketing: giving your customers better options and helping them succeed beyond their wildest dreams, ”McKinley said. . “I feel fortunate to share this philosophy with the RateMyAgent team, and I am delighted that my new role allows me to expand my reach into the global real estate industry.”

About RateMyAgent

RateMyAgent is a real estate appraisal platform with over 120,000 US agent users; the tool is also used by 80% of agents who sell goods through Australia, where it was first launched. RateMyAgent enables agents to request, verify and promote their positive customer reviews across the web, including local Google search results and social media platforms like Facebook and Instagram. Agents can claim their free profile by going to https://www.ratemyagent.com/.

SOURCE RateMyAgent

Related links

www.ratemyagent.com


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