Mobile marketing platform, Mobiniti, acquired by PennSpring Capital


NEW YORK, 22 November 2021 / PRNewswire / – FE International, Inc., the global leader in mid-market technology mergers and acquisitions (M&A), announces the acquisition of Mobiniti, a text-based marketing platform, by PennSpring Capital.

Launched in 2014, Mobiniti helps clients grow their sales through mobile marketing and SMS alerts via a market-leading software platform. Mobiniti provides text-based marketing services to over 1,000 organizations in many industries.

PennSpring Capital Managing Partner Lou Castelli said, “Bryan and Rocco have given their hearts and souls to Mobiniti since its founding in 2014, and they have gained an enviable position at the forefront of SMS marketing. We believe the platform’s total addressable market is effectively unlimited, with 92% of Americans owning cell phones and texting receiving 98% open rate (with 40% engagement). Mobiniti is local to us. , and we are honored to begin working with this energetic and creative team towards meaningful and lasting expansion. “

Mobiniti co-founders Bryan Hunsinger and Rocco Ciavarella will each retain significant stakes and strategic advisory positions in the company, in partnership with PennSpring Capital. “We are delighted to join forces with Lou and PennSpring – their financial and operational resources are precisely what we need to build on our past successes and take Mobiniti to even greater heights,” said Mr. Hunsinger.

FE International was the sole seller-side M&A advisor during the Mobiniti acquisition.
“Rocco and Bryan have built a highly scalable business and I look forward to seeing how, together with PennSpring, they continue to grow Mobiniti,” said Thomas Smale, CEO of FE International. “It was a pleasure working with the Mobiniti team to ensure a seamless acquisition.”

To view other online businesses currently available on FE, or to request a free evaluation of your own online business, visit: FE International.

About PennSpring Capital

Situated at Lancaster, Pennsylvania, PennSpring is a people-focused investment firm focused on lower middle market opportunities. PennSpring Capital pursues majority equity investments that support a variety of situations, including executive buyouts, recapitalizations and company splits.

About FE International, Inc.

FE International is an award-winning global advisor in SaaS, e-commerce and content business mergers and acquisitions, with more than 1,100 closed transactions.

Founded in 2010, FE is known for its extensive network of prequalified international investors. Its team includes experts in discharge planning, valuation, accounting, legal and more.

FE serves clients around the world with its headquarters in New York City and regional offices in Miami, San Francisco and London. It was named one of the fastest growing companies in the Americas in 2021 and 2020 by the Financial Times and is also a three-time Inc. 5000 company.

Kevin Oh
FE International, Inc.
+1 (800) 403 9067
[email protected]

SOURCE FE International

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