EXCLUSIVE: Jeff Lamont, longtime Creative Advertising Partner and President of leading Hollywood entertainment marketing agency Mob Scene, is stepping down to launch a new business, Brand X Productions, which will promote concerned businesses and organizations of the environment.
The move comes amid Mob Scene’s more recent work, including promoting the 2021 Oscar winner for Best Picture. Nomadic country as well as the nominees Judas and the Black Messiah, Mank, Black Bottom by Ma Rainey, The Octopus Teacher, Tenet and The Chicago 7 trial.
Mob Scene said Craig Platt will retain his current role as president of theatrical marketing.
“As many of us reassessed our lives during the pandemic, Jeff decided he would venture into a new career direction and focus his energies and efforts in tackling the global climate crisis. He is launching a marketing agency that provides services to businesses focused on pro-environmental programs and products, ”said Thomas Grane, CEO of Mob Scene. “The fight against climate change is an issue close to my heart and when Jeff came to me with this proposal, my reaction was bittersweet. While I respect his decision, I am also sad to lose a true marketing genius on our team. “
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Lamont and his Mojo team merged with Mob Scene in June 2012 and became partners with Grane and Brian Daly. His notable theatrical advertising campaigns included X-Men: Days of Future Past, Aquaman, 300: Rise of an Empire and San Andreas. He and his team won two Best in Show Clio awards: one for the original 300 trailer and the other for Accountant Trailer.
“I will always be grateful for my time at Mob Scene, both for the guidance from Tom’s inspiring leadership and the supportive collaboration from the most talented creative team in the business,” said Lamont. “It has been my privilege and pleasure to be part of the Mob Scene family. I will miss everyone there.