Mirriad Advertising (LON: MIRI) will have to spend its money wisely

Even when a company loses money, it is possible for shareholders to make money if they buy a good company at the right price. For example, although Amazon.com posted losses for many years after it listed, if you had bought and held the stock since 1999, you would have made a fortune. However, only a fool would ignore the risk of a loss-making company burning through its cash too quickly.

So should Advertisement Mirriad (LON:MIRI) Are shareholders worried about its cash burn? In this article, we define cash burn as its annual (negative) free cash flow, which is the amount of money a company spends each year to fund its growth. We will start by comparing its cash consumption with its cash reserves in order to calculate its cash trail.

See our latest analysis for Mirriad Advertising

Does Mirriad advertising have a long cash trail?

A company’s cash trail is calculated by dividing its cash hoard by its cash burn. As of June 2022, Mirriad Advertising had £18 million in cash and no debt. Looking at last year, the company burned through £12m. Therefore, as of June 2022, he had around 18 months of cash. While this cash trail isn’t too much of a concern, sane holders would look away and consider what would happen if the company ran out of cash. The image below shows how his cash balance has changed over the past few years.


How is Mirriad advertising growing?

At first glance, it’s a little concerning that Mirriad Advertising actually increased its cash burn by 29%, year-over-year. And it must be said that we find it worrying that operating revenues have fallen by 40% over the same period. Taken together, we think these growth indicators are a little worrying. Obviously, however, the crucial factor is whether the company will expand its business in the future. For this reason, it makes a lot of sense to take a look at our analysts’ forecasts for the company.

How difficult would it be for Mirriad Advertising to raise more money for growth?

Mirriad Advertising’s revenue is declining and its cash burn is increasing, so many may be considering its need to raise more funds in the future. In general, a listed company can raise new funds by issuing shares or by going into debt. Typically, a company will sell new stock on its own to raise cash and drive growth. By looking at a company’s cash burn relative to its market capitalization, we gain insight into how much of a shareholder base would be diluted if the company needed to raise enough cash to cover a company’s cash burn. another year.

Mirriad Advertising has a market capitalization of £17m and burned £12m last year, or 68% of the company’s market value. Given the magnitude of this cash burn relative to the market value of the entire company, we would consider this a high-risk stock, with the real possibility of extreme dilution. .

Is Mirriad Advertising’s cash burn a concern?

On this analysis of Mirriad Advertising’s cash burn, we think its cash trail was reassuring, while its cash burn relative to its market capitalization worries us a bit. Considering all the metrics mentioned in this report, we believe his cash burn is quite risky, and if we held stocks, we would be watching like a hawk for any deterioration. Separately, we looked at different risks affecting the business and identified 4 warning signs for Mirriad Advertising (1 of which should not be ignored!) that you should know.

Sure, you might find a fantastic investment by looking elsewhere. So take a look at this free list of interesting companies, and this list of growth stocks (according to analyst forecasts)

Feedback on this article? Concerned about content? Get in touch with us directly. You can also email the editorial team (at) Simplywallst.com.

This Simply Wall St article is general in nature. We provide commentary based on historical data and analyst forecasts only using unbiased methodology and our articles are not intended to be financial advice. It is not a recommendation to buy or sell stocks and does not take into account your objectives or financial situation. Our goal is to bring you targeted long-term analysis based on fundamental data. Note that our analysis may not take into account the latest announcements from price-sensitive companies or qualitative materials. Simply Wall St has no position in the stocks mentioned.

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