Media and Entertainment Research Analyst was 69 – The Hollywood Reporter

Larry Gerbrandt, a senior research analyst, valuation expert and consultant to media and entertainment companies, died in his sleep Thursday at his home in Aromas, Calif., A family spokesperson said. He was 69 years old.

Gerbrandt has worked for companies such as Paul Kagan’s Kagan World Media as a senior analyst and senior vice president in its entertainment division; AlixPartners, where he led his practice of entertainment consulting and litigation assistance; and Nielsen Analytics, for which he wrote studies on the future of on-demand content over broadband and wireless networks.

Most recently, he co-founded Media Valuation Partners, a personalized research, litigation support and valuation practice.

Gerbrandt also served as valuation expert for Disney in his Katzenberg vs. Disney case which was settled in 1999, and he has testified in tariff-setting proceedings involving performing rights organizations, Library of Congress copyright arbitration tribunals and disputes relating to distribution of FCC cable networks.

He wrote a column “Media Math” for Hollywood journalist before its relaunch as a weekly at the end of 2010 and was a member of the board of directors of the INSP cable network.

Survivors include his wife, Margo; children Ryan (and his wife, Leslie) and Lauren (and her husband, Ethan); and grandchildren Nathan, Anistyn, Grayson and Wyatt.

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