“Marketing Champions” with R’Minda Russell of Visualize Creative LLC

R’Minda Russell
Owner at Visualize Creative LLC.
Website address: http://www.visualizecreative.co

Each week on “Marketing Champions,” our host interviews media experts across the country. This week, our host speaks with R’Minda Russell of Visualize Creative LLC. To learn more, visit https://www.visualizecreative.com.

What is the biggest change in marketing you see coming in the next 2 years?

The biggest change in marketing that I see is the shift from luxury/escape branding to the “unfiltered” everyday type of branding. With the rise of Gen Z profitability, marketers and brands must adapt to a new way of consuming content. Short video and micro-influencers will continue to grow in 2022.

What makes your business unique?

What makes Visualize unique is how we tailor each strategy to your specific overall marketing plan. Yes, everyone wants to go viral, but what could your social media really help you drive home in your KPIs? We also like to give away what we find trending in the market. I am an open book when it comes to new strategies and concepts that I try.

What’s your biggest problem with digital advertising?

The market is constantly changing when it comes to trends and updates. Staying on top of this rapidly growing space is definitely a challenge.

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