Mangaluru: Rachana Holds Lecture on “Advertising, Branding, Effective Brand Management”

Press release

Mangaluru, May 30: Rachana, the Catholic Chamber of Commerce and Industry met at the Mangalore Club, Morgan’s Gate on 29th May 2022.

The guest speaker was Keith Lobo, Managing Director of Lykora Consulting Services Pvt Ltd.

He talked about “Advertising and Branding and Effective Brand Management”.

Lobo explained the importance of branding, how should we market our brands, and the importance of advertising. He explained how the three are interrelated, giving examples from a few big brands.

There were nearly 60 members present for the program.

Roy Castelino, PRO of the Diocese of Mangalore, Stany Lobo, president of the Catholic Sabha and Ivan Dsouza, former MLC were present for the broadcast.

Rachana President Vincent Cutinha welcomed the rally. Governing body member Charles Pais introduced keynote speaker Keith Lobo to the gathering. Lavina Monteiro’s secretary, Rachana, offered a vote of thanks.

Eulalia Dsouza hosted the program. The program ended with a dinner.

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