LiveScore Group to Accelerate Global Expansion Following Strategic £50 Million Investment from Ringier AG

  • Investment values ​​of Ringier AG LiveScore Groupof the games and media activity of at £500 million

  • A new strategic partnership unites two of the most exciting global sports media players

  • Ringier continues to strengthen its sports growth strategy through its new sports vertical Ringier Sports Media Group

  • LiveScore Group is home to LiveScore, LiveScore Bet and Virgin Bet, three pioneering brands in the sports and gaming industries.

LONDON and ZURICH, September 7, 2022 /PRNewswire/ — LiveScore Group and Ringier AG today announced a landmark strategic partnership, with the Swiss media and technology company making a substantial investment in LiveScore Group’s growing sports media and gaming businesses.

(PRNewsfoto/LiveScore Group)

The deal will fuel the expansion of the industry’s disruptive activity that incorporates major brands LiveScore, LiveScore Bet and Virgin Bet. LiveScore Group is a growing company, which has achieved significant market share gains in highly competitive markets. This was achieved by leveraging its differentiated customer acquisition funnel with bespoke game integrations into its LiveScore assets.

As the latest development within one of the Europe preeminent media companies, the recently created Ringier Sports Media Group division has a thriving portfolio of innovative businesses that are changing the way global audiences interact and engage with sport. The new strategic investment in LiveScore Group will specifically accelerate growth in key territories in Central and Eastern Europe, a notable strength of Ringier’s sports media assets.

Following the investment, Stilian Shishkov will join the Supervisory Board of LiveScore Group. Shishkov is currently Senior Partner of Ringier Sports Media Group, as well as Founder and CEO of Ringier`s Sportal Media Group in Bulgaria.

The significant new investment comes after three years of eye-catching performance for LiveScore Group, founded in 2019 by the former chairman and co-founder of Gamesys Noel Haydenand led by an industry veteran sam sadi.

sam sadiLiveScore Group CEO: “Today is a hugely important day for LiveScore Group, as we reach a major milestone following a strategic £50m investment from Ringier, which values ​​our business at £500m. Ringier, with its Sports Media Group, is the ideal partner as we seek to accelerate our expansion into Central and Eastern European territories, given their expertise, strengths and exceptional relationships.”

Noel HaydenExecutive Chairman of the LiveScore Group Board of Directors: “I am thrilled to see two of the most innovative companies in sports and media form a game-changing new relationship. This is a defining moment that will allow the LiveScore Group to maximize strategic opportunities with Ringier and deliver better experiences and value for sports fans around the world.”

Mark WalderCEO Ringier AG: “From delivering real-time sports scores and free live streams to millions of users worldwide, to providing the most innovative and reliable sports betting opportunities, LiveScore Group has proven to is already a true industry leader and will be a fantastic corporate partner of Ringier.Together, we aim to improve and increase the enjoyment of sport, through innovative products and immersive experiences under Ringier’s operational leadership. Sports Media Group. With the support of the LiveScore Group, we will better understand what people think about sports and what it means to them. Our vision is to fuel fans’ passion for sports.”

Robin LingChairman of the Supervisory Board of Ringier Sports Media Group: “Sports media is THE place where the sporting public, athletes and advertisers meet. In its three months of existence, Ringier Sports Media Group has resolutely put into practice its founding promise to bring together the main media brands digital sports under its umbrella.Participation in LiveScore Group is another decisive step to develop innovative products based on common technologies in the future and to benefit from the exchange of know-how.That a leading company such as LiveScore Group has agreed to work closely with us in a strategic partnership is truly a tribute to our vision for sports media at Ringier.”

The Ringier Sports Media Group comprises the sports brands of Sportal Media Group and Digital Ventures OOD in BulgariaGazeta Sporturilor at in Serbia and Pulse in Africa. The group’s portfolio is expected to grow strongly in the coming months through mergers and acquisitions as well as new product launches.

Moelis & Company LLC acted as financial advisor and CMS acted as legal advisor to LiveScore Group. DLA Piper acted as legal advisor and KPMG acted as financial advisor to Ringier AG.

About LiveScore Group

LiveScore Group is home to LiveScore, LiveScore Bet and Virgin Bet, three of the most exciting brands in the sports and gaming industries today. The group was spun off from the Gamesys group of companies (now part of Bally’s Corporation) in September 2019. LiveScore was previously acquired in 2017 with the aim of entering the sports media industry, while Virgin Bet was launched in 2019 following a partnership with Virgin to enter the sports betting market. Today, LiveScore Groups is part of the Anzo group of companies.

Whether it’s LiveScore broadcasting real-time sports results or free live streams to its users in 200 territories, or LiveScore Bet and Virgin Bet providing innovative and reliable sports betting opportunities, we are bringing our sports audiences they love with our best products.

  • About live results
    An early pioneer in the online sports media space, LiveScore™️ was founded in 1998 and is one of the world’s leading sports updates and streaming services. Following its acquisition in 2017, the LiveScore business was subsequently spun off into the Anzo Group in 2019. With millions of global users in over 200 territories, it has long been an essential part of the matchday experience. for football fans who rely on the service to provide the easiest, fastest and most reliable updates on the matches they care about.

  • About LiveScore Betting
    LiveScore Bet™, is a bookmaker offering UK customers, Irelandand Netherlands a new and improved betting experience. Building on the existing user relationship with the LiveScore Trustmark that is already an integral part of the live sports experience, LiveScore Bet seeks to deliver a top-notch product and represents a new opportunity for customers to bet responsibly. .

  • About Virgin Bet
    Virgin Bet™ was launched in the UK in May 2019. With access to a huge range of betting markets across all top sports, as well as the country’s most popular casino products, Virgin Bet delivers a premium experience for its customers and has the perfect range for disrupt the sports betting industry. VIRGIN and the Virgin Signature logo are trademarks of Virgin Enterprises Limited and are used under licence.

About Ringier

Ringier is a Swiss media and technology company by nature. The group comprises more than 130 companies operating numerous leading media brands, digital platforms and marketplaces. Ringier speaks to all walks of life and touches the lives of millions of people – every day around the world in 19 countries. 73% of operating profit comes from the digital sector. This puts Ringier in the group of leading European media companies. The family business has believed in entrepreneurship, collaboration, innovation, trust and courage for nearly 190 years. In a world that is becoming increasingly complex and demanding, Ringier’s mission is to maintain interest and ensure that customers, users or readers never lose sight of what connects them: we create interest in the world around you – and beyond.




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SOURCE Live Results Group

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