JCDecaux wins a 10-year contract with ViaQuatro to operate

JCDecaux won a tenone year contract with ViaQuatro operate Line-4 The advertisement in the SaOh Paulo subway become the the biggest Subway media company in brazil

Paris, September 21st, 2022 JCDecaux SA (Euronext Paris: DEC), the world leader in outdoor advertising, announces that it has won a 10-year contract with ViaQuatro, in charge of the concession for the operation and maintenance of Line 4-Yellow of the São Paulo metro, for take over the advertising concession for this Line. The commercial offer will start on October 1St, 2022. JCDecaux already operates advertising on the Green-L1, Red-L2 and Blue-L3 lines, reaching more than 4.5 million people daily. With the addition of the Yellow Line-L4, which extends over 12 km and includes 11 stations, JCDecaux will become the first metro advertising agency in Brazil, reaching 5.2 million passengers per day.

The contract covers more than 120 wall coverings and 385 digital screens in the platforms and corridors, as well as 747 internal televisions inside the metro cars. Including the three metro lines that JCDecaux already operates, the Group will manage a total of 686 panels and 584 digital screens in the São Paulo metro. JCDecaux recently introduced programmatic trading to its Brazilian digital inventory and will soon be rolling out programmatic media sales across Yellow Line’s digital assets, enabling advertisers to create high-impact, data-driven DOOH campaigns. This wide range of media opportunities will allow advertisers to deepen their relationships with passengers who travel every day in South America’s largest metropolis.

The partnership aims to provide the highest international standards in OOH advertising, with a focus on product innovation, quality of operations and optimizing our approach to sustainability.

JCDecaux operates the largest national Street Furniture offer in Brazil with more than 15,000 billboard sites strategically located in 10 major cities, including São Paulo, Rio de Janeiro, Brasilia, the North and Northeast regions. In addition to São Paulo’s main metro lines, the company also manages the advertising concession for the country’s two busiest international airports: Brasília (BSB) and Guarulhos (GRU).

ViaQuatro is responsible for the operation and maintenance concession of the 4-Yellow line of the São Paulo metro. In Latin America, Line 4-Yellow pioneered the use of a driverless system that operates automatically without the need for a driver inside the train. This system allows constant speed monitoring and offers increased safety and operational flexibility.

Marcio Hannas, PCCR resident MobilityOwner of ViaQuatro, said: “The 4-Yellow line is already recognizedslike a showcase for innovation and modernity in public transport in São Paulo. This longlong-term partnership we have signed with JCDecaux will offer travelers a new experience of digital access to news and information, bringing entertainment and engagement to travel on our trains and in our stations.

Jean-Charles Decaux, Chairman of the Management Board and Co-CEO of JCDecauxsaid: “We are delighted at have was rewarded this long-term contract with ViaQuatroexpanding our presence in São Paulo subway thanks to our Stateofthedigital art assets. Brazil, ranked among the top ten global advertising markets and No. 1 in Latin America, leading the way in terms of digital communication. It is one of markets where JCDecaux assets are the most digitized, already represents more than half of our revenue in the country. This strategic achievement allows us to become conducting metro advertising department in Brazil. As the world’s number one outdoor advertising company, our vision is to provide innovative media assets that improve communication, benefiting cities, the partners, people, advertisers and their brands.

JCDecaux key figures

  • 2021 revenue: €2,745 million (a) – H1 2022 revenue: €1,474.8 million (a)
  • World No. 1 in Out-of-Home Media
  • A daily audience of over 850 million people in over 80 countries
  • 957 706 The advertisement panels worldwide
  • Present in 3,518 cities with more than 10,000 inhabitants
  • 10,720 employees
  • JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 and Euronext Family Business indices
  • JCDecaux is recognized for its extra-financial performance in the FTSE4Good (3.6/5), CDP (A Leadership), MSCI (AA) and achieved gold medal status from EcoVadis
  • 1st Out-of-Home Media company to join the RE100 (committed to 100% renewable energy)
  • Leader in self-service bicycle rental: pioneer in eco-responsible mobility
  • World leader in street furniture (530,143 billboards)
  • World leader in transport advertising with 154 airports and 215 contracts in metros, buses, the trains and trams (340,753 billboards)
  • No. 1 in Europe for billboards (72,611 billboards)
  • No. 1 in outdoor advertising in Europe (596,831 billboards)
  • No. 1 in outdoor advertising in Asia-Pacific (232,268 billboards)
  • No. 1 in outdoor advertising in Latin America (64,893 billboards)
  • No. 1 in outdoor advertising in Africa (20,808 billboards)
  • No. 1 in outdoor advertising in the Middle East (14,177 advertising faces)(a) Adjusted revenue

For more information about JCDecaux, visit jcdecaux.com.
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Communication department: Albert Asseraf
+33 (0) 1 30 79 79 10 – [email protected]

Investor Reports: Remi Grisard
+33 (0)1 30 79 79 93 – [email protected]

  • 2022-09-21 # Sao Paulo Metro – Yellow Line_UK

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