Highest number of advertisers and brands in week 7 of IPL 15

Average ad volume per channel increased by 6% from the previous season in the first 57 games of IPL 15, according to data published in TAM’s ad report. The number of advertisers and brands was highest in week seven of IPL 15.

While the number of categories in the seventh week increased by 9%, the number of advertisers also increased by 11%. The number of brands jumped 16%.

In the first 57 games, the top five list included four e-commerce categories, including games, e-wallets, education and online shopping, with a 32% share of ad volumes in IPL 15. According to the report, four of the top five categories were common between IPL 14 and 15 in 57 matches. Additionally, the top five categories together accounted for nearly 40% of ad volumes in IPL 15 compared to the previous season, when it stood at 36%.

Meanwhile, Sporta Technologies, Think & Learn and KP Pan Foods were the three joint advertisers among the top five advertisers in both seasons. The top five advertisers contributed a 24% share of advertising volumes, with Tata Digital and Vini Products being among the top five advertisers.

Century Ply was the top exclusive brand on Hindi + English sports channels, while Asian Paints Apex Ultima Protek topped the exclusive brands on regional sports channels. On Hindi + English sports channels, Jaquar Bath+light, Panasonic Smart Ac, Google Search Engine and Paisabazaar.com were among the top five brands. On regional sports channels, 7 UP, Havells Super Speed ​​400, Realman Deodorant and Postpe were among the top five.

Meanwhile, brands like Tata Neu, Cred, Meesho and Kamla Pasand Silver Coated Elaichi were among the top joint brands, both on Hindi + English and regional channels. Dream11 was at the top of the mainstream brands.

Additionally, a total of 146 brands were announced on regional and Hindi + English sports channels across the 57 matches of IPL 15.

Read more news on (Internet Advertising India, Internet Advertising, Advertising India, Digital Advertising India, Media Advertising India)

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