Haymarket Media Group has launched a new global media brand, World of performance marketing, which will be a stable partner alongside its existing marcom brands, including Countryside and PRWeek.
PMW is a digital brand that is “on a mission to make sense of the complex performance marketing ecosystem and deliver the most trusted, timely, and practical content, data and best practices that help specialists from performance marketing to success in today’s rapidly changing digital. economy, âthe company said.
âReaders can expect content on performance marketing best practices, tips on how to navigate privacy changes, implement effective first party data strategies and more.
âInsightful business case studies, industry news and interviews, and opinion pieces from industry thought leaders will also be available to help performance marketers accelerate their campaign results.
âIn addition to its editorial offering, PMW will also host events, webinars, panel discussions and awards for the global digital marketing community.â
PMW has appointed Calum Di Lieto, editor-in-chief of Haymarket’s C&IT (Conference & Incentive Travel), as editor of the London launch.
Donna Murphy, Deputy Managing Director of Haymarket Business Media, said: âWe are delighted to add PMW to the Haymarket Business Media portfolio. In an era of accelerated change due to the pandemic, marketers now have the opportunity to grasp a central role for growth.
âWe position PMW as the source of truth for performance-driven marketing practitioners and business leaders around the world. Drawing on the expertise of our other global Haymarket marcom brands Countryside and PRWeek, PMW is the meeting point of the art and science of modern marketing. “
PMW has six launch partners: Croud, iCrossing, Merkle, Partnerize, Rakuten Advertising and Tug.
Kevin Costello, Managing Director of Haymarket Media Group, said: âThe global media industry is changing. From product development to infrastructure, we are preparing to stay ahead of this accelerated digital transformation so that we can generate maximum value for our audiences. The launch of PMW marks an important step towards the digital and data-driven future of Haymarket. “
Haymarket’s owns more than 70 brands, including Coach, MyCME, GPonline, MM&M, which car? and Third sector, covering Europe, America and Asia.
(This article first appeared on CampaignLive.co.uk)