Go behind the scenes with the Buccaneers social media team

Before the Tampa Bay Buccaneers even hit the field on game day, Jill Beckman took the reins of the team’s social media profiles. It gives fans an all-access, real-time pass.

“I’m getting clips of all the players coming in, coming into the stadium. I’m capturing content, running onto the pitch, getting everything I can, then picking the best clips to post. I’m going onto the pitch and capture the post-game celebrations,” said Beckman, one of the social media coordinators for the Bucs.

She’s part of the team you don’t see. But you may know his work.

“I handle most of the live tweets and Facebook and I post big game updates and I post gifs, injury statuses, things like that,” Beckman said.

If you get a response from the Buccaneers on social media, you may be chatting with social media team member Jill Beckman.

As fans like and share her posts, she checks in on what they have to say.

“I know a lot of our fans and who our super fans are, and we engage with them all the time,” she said. “I think it’s really important to read the comments and find out what they think.”

She admits that some players received her MVP award from social media.

“Antoine Winfield, Jr. is still on our cam camp. Devin White, he’s had his own show this year. Another one, this year in particular, is Shaq Barrett. He always has something to say,” Beckman said.

And, of course, there’s the star power of quarterback Tom Brady and his longtime friend, tight end Rob Gronkowski, giving fans a glimpse of their lighter side in their popular online segment.” Tommy and Gronky”.

“The ‘Tommy and Gronky’ messages have worked really well because they’re two of the biggest names in the sport and they sit down, have fun and it’s about the fans. Ever since he got to Tampa, he’s just been , like, Tampa Tommy. He’s just fun and more relaxed and we like to see that side of him. I’m capturing content behind the scenes, just on my phone, that I might post on TikTok or another platform, it shows in sort of the less polished take on the show,” Beckman said.

Champa Bay social teams will often support each other.

“We have our #TeamTampaBay and just engaging with their posts and keeping them coming back is always a lot of fun,” Beckman said.

It’s the days the Bucs don’t win that are the hardest.

“It’s obviously more fun when you win and the content comes easier because when you lose you really have to dig for the content and you still have to post even when you lose,” Beckman said.

She rows the team’s social boat and is happy to bring Bucs fans with her.

“It’s really fun to engage with them and talk to them and it’s like, obviously, I work for the team, but I’m also a fan of the team, and so we’re kind of like a great community,” Beckmann said.

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