Dublin, Aug. 17, 2022 (GLOBE NEWSWIRE) — The report “In-Game Advertising Market – Forecasts from 2022 to 2027” has been added to from ResearchAndMarkets.com offer.
The in-game advertising market is expected to grow at a CAGR of 7.08% over the forecast period to reach US$221.511 billion by 2027, from US$137.266 billion in 2020.
Following the COVID-19 pandemic, the advertising market has seen huge potential in the gaming industry. Due to government-mandated shutdowns and remote working standards, the gaming industry has seen a influx of consumers. The mobile gaming industry has reported a significant increase in the number of users, due to its accessibility and economic factors.
This allowed the gaming industry to increase in size and demand as companies began to flock to the industry. The in-game advertising industry is also set to benefit from better technology, as companies develop better advertising technology to improve the advertising consumption experience without interrupting gameplay. Moreover, with the progress of the virtual game industry and the metaverse, the in-game advertising experience is expected to improve significantly.
Predominance of mobile games
With the growing adoption of smartphones and wearable devices, the mobile gaming industry has become a huge market lately. Mobile gaming offers its users the opportunity to play games anytime without using any other equipment.
According to Hubspot, there are 2.2 billion mobile gamers worldwide, and that number is expected to increase by another million users by the end of 2023. The United States accounts for approximately 203 million of these mobile gamers. , and about 56% of them play more than 10 times a week. With this rapid adoption of mobile gaming among people, the in-game advertising market is expected to increase.
Investments in the sector
Assessing the immense reach of the in-game advertising industry, companies have started pooling their investments for the market. Investments in the sector would help develop a better and more interactive advertising experience for the gaming industry.
Admix has secured $25 million to expand its in-game advertising platform. Because companies continue to target wealthy individuals who increasingly play games, now is a great time. The current investment round brings Admix’s total funding to $37 million, making it the most of any “non-intrusive game monetization company.” Elefund, Force Over Mass, DIP Capital, Notion Capital, Speedinvest, Rocket Capital, Colopl Next, Sure Valley Ventures, Kuvi Capital and Sidedoor Ventures are among the investors. This funding would help develop many opportunities for the advertising company.
Gadsme, a French IT startup that bills itself as the first in-game adtech platform to enable “immersive brand experiences” through in-game advertising, has received $8 million just 11 months after launch. As a result, it has received funding and direct creative collaboration from some of the biggest players in the gaming market. Companies including Ubisoft have been involved in the venture, led by interactive digital investment firm Galaxy Interactive. Gadsme provides non-intrusive ad formats that are “blended, immersed, and organic to gameplay,” while being easy to set up and privacy compliant, making it possible to present appropriate ads to gamers across all devices, locations, and demographics. Due to the immense investment and developments in the industry, the in-game advertising market is expected to increase further.
Despite its enormous potential, in-game advertising has been virtually unexplored until now. Advertisers must find a new technique to present video game advertisements. The half-game or half-video format of YouTube advertising was initially explored in mobile games. But video ads between games interrupt the overall gaming experience.
Developing contextual in-game ads is a better alternative to traditional video ads. Companies like Adverty and Bidstack have come up with real-world ads for games that are integrated into the gameplay and therefore provide a better advertising experience. However, there are still problems with in-game advertising. The criterion for determining viewability is still unclear. Advertisers sell ad space in part by guaranteeing viewability, which is why television and Super Bowl ads in the United States sell for millions of dollars.
However, in-game contextual ads cannot be directly measured by viewability. A user may miss it unconsciously if he does not pay attention to the peripheral game environment. Therefore, companies cannot be sure of the reach of their in-game ads, which is why some companies are hesitant to invest in contextualized in-game ads.
Market segmentation :
By ad type
- Static Ads
- Dynamic Ads
- Advertising games
By type of game
- PC/laptop games
- Console games
- Smartphone/Tablet games
Main topics covered:
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
5. IN-GAME ADVERTISING MARKET, BY TYPE OF AD
6. IN-GAME ADVERTISING MARKET BY TYPE OF GAME
7. IN-GAME ADVERTISING MARKET BY COUNTRY
8. COMPETITIVE ENVIRONMENT AND ANALYSIS
9. COMPANY PROFILES
- To mix together
- Bidding Stack
- Rapidfire Inc.
- Playwire Media LLC
- Gamelin advertising games
- source of iron
For more information about this report visit https://www.researchandmarkets.com/r/m7eqy9
Global in-game advertising market