Global Ad Spend Market 2022-2026: Market Set to Grow by $342.32 Billion – Increase in Number of Ad Exchanges and Proliferation of Mobile Apps

DUBLIN, April 12, 2022–(BUSINESS WIRE)–The “Global Advertising Spend Market 2022-2026” report has been added to from ResearchAndMarkets.com offer.

The ad spend market is poised to grow by $342.32 billion between 2022 and 2026, growing at a CAGR of 8.75%

This study identifies the incorporation of AR in advertising as one of the main reasons for the growth of the advertising spend market over the next few years. Also, increasing usage of AI as an advertising tool and high adoption of programmatic advertising will drive significant demand in the market.

The market is driven by the increase in the number of ad exchange platforms, the proliferation of mobile applications and the growth in smartphone and tablet shipments.

The Advertising Spend Market report provides overall analysis, market size and forecast, trends, growth drivers and challenges, and vendor analysis covering approximately 25 vendors. The report offers up-to-date analysis regarding the current global market scenario, latest trends and drivers, and overall market environment. The Advertising Spend Market analysis includes type segment and geographical landscape.

The publisher’s robust vendor analysis is designed to help clients improve their position in the market, and in line with that, this report provides a detailed analysis of several leading vendors in the advertising spend market including Alphabet Inc., Baidu Inc., Burkhart Advertising Inc., Captivate LLC, Clear Channel Outdoor Holdings Inc., Comcast Corp., Daniel J. Edelman Holdings Inc., Fairway Outdoor LLC, Focus Media Information Technology Co. Ltd., JCDecaux Holding, Meta Platforms Inc ., Microsoft Corp., OUTFRONT Media Inc., Publicis Groupe SA, Stroer SE and Co. KGaA, The Interpublic Group of Companies Inc., Twitter Inc., Verizon Communications Inc., WPP Plc and Omnicom Group Inc.

In addition, the Advertising Spend Market analysis report includes insights into upcoming trends and challenges that will influence the growth of the market. It’s about helping businesses strategize and take advantage of all the growth opportunities ahead.

The study was conducted using an objective combination of primary and secondary information, including contributions from key industry participants. The report contains a comprehensive market and vendor landscape in addition to an analysis of major vendors.

Main topics covered:

1. Summary

1.1 Market Overview

2. Market Landscape

2.1 Market ecosystem

3. Market sizing

3.1 Market definition

3.2 Market Segment Analysis

3.3 Market Size 2021

3.4 Market Outlook: Forecast for 2021-2026

4. Five forces analysis

5. Market Segmentation by Type

5.1 Market Segments

5.2 Comparison by type

5.3 Digital – Market Size and Forecast 2021-2026

5.4 Television – Market Size and Forecast 2021-2026

5.5 OOH – Market Size and Forecast 2021-2026

5.6 Printing – Market Size and Forecast 2021-2026

5.7 Market Opportunity by Type

6. Customer Landscape

6.1 Customer landscape overview

Exhibit 45: Analysis of price sensitivity, life cycle, customer shopping basket, adoption rates and purchase criteria

7. Geographic landscape

7.1 Geographic segmentation

7.2 Geographic comparison

8. Drivers, challenges and trends

8.1 Market Drivers

8.2 Market Challenges

8.3 Impact of factors and challenges

8.4 Market trends

9. Supplier Landscape

9.1 Overview

9.2 Supplier Landscape

9.3 Landscape disturbance

9.4 Industrial risks

10. Vendor Analysis

  • Alphabet Inc.

  • Baidu inc.

  • Burkhart Advertising Inc.

  • Captivate LLC

  • Clear Channel Outdoor Holdings Inc.

  • Comcast Corp.

  • Daniel J. Edelman Holdings Inc.

  • Fairway Outdoor LLC

  • Focus Media Information Technology Co.Ltd.

  • JCDecaux Holding

  • Meta Platforms Inc.

  • Microsoft Corp.

  • OUTFRONT Media Inc.

  • Publicis Groupe SA

  • Stroer SE and Co. KGaA

  • The Interpublic Group of Companies Inc.

  • Twitter Inc.

  • Verizon Communications Inc.

  • WPP Plc

  • Omnicom Group Inc.

For more information on this report, visit https://www.researchandmarkets.com/r/qbmpaa.

See the source version on businesswire.com: https://www.businesswire.com/news/home/20220412005970/en/

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