MCLEAN, Va.–(BUSINESS WIRE)–March 9, 2022–
Gannett Co., Inc. (NYSE: GCI) today issued a response to an article published by The Wall Street Journal (WSJ) on March 8 which implicates that Gannett intentionally shared inaccurate information with advertisers over a period of nine months.
Gannett sincerely regrets that I inadvertently passed the incorrect data parameter. This human error was immediately corrected when the company independently discovered the issue. The data parameter issue was caused by a caching error when the company implemented changes to how data is passed from the publisher to ad exchanges.
Importantly, revenue associated with third-party programmatic ad exchanges that potentially used the incorrect data parameter in question was less than $10 million in total over the relevant time period. Additionally, none of Gannett’s direct-sold digital ads or direct-sold programmatic ads were affected.
No user-level data was affected and there was no impact on geo-specific ad placement or targeting of user data and in all cases the ads remained in the USA TODAY NETWORK network of sites. Only certain exchanges have adopted this specification, which has greatly reduced the potential impact. Similarly, Gannett believes that the number of advertisers impacted by this error was nominal relative to Gannett’s overall programmatic advertising universe.
Gannett has fully evaluated the product release quality assurance program and is implementing procedures to ensure that such an error does not occur in the future.
Gannett Co., Inc. (NYSE: GCI) is a subscription-based, digital-focused media and marketing solutions company committed to empowering communities to thrive. With unparalleled national and local reach, Gannett touches the lives of millions with our Pulitzer Prize-winning content, consumer experiences and benefits, and advertiser products and services. Our current portfolio of media assets includes USA TODAY, local media organizations in 45 US states, and Newsquest, a wholly owned subsidiary operating in the UK with over 120 local news media brands. Gannett also owns digital marketing services companies under the LOCALiQ brand and runs one of the largest media-owned events companies in the United States, USA TODAY NETWORK Ventures. To contact us, visit www.gannett.com.
Caution Regarding Forward-Looking Statements
Certain elements of this press release may constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including, but not limited to, statements regarding our business prospects, digital revenue performance, our ability to developing and implementing quality assurance programs for our product releases and our ability to identify and resolve issues with those product releases. Words such as “expect(s)”, “plan(s)”, “believe(s)”, “will”, “target”, “outlook” and similar expressions are intended to identify such forward-looking statements. These statements are based on management’s current expectations and beliefs and are subject to a number of risks and uncertainties. These and other risks and uncertainties could cause actual results to differ materially from those described in the forward-looking statements, many of which are beyond our control. The Company cannot guarantee that its expectations will be met. Accordingly, you should not place undue reliance on the forward-looking statements contained in this press release. For a discussion of some of the important risks and factors that could cause actual results to differ from these forward-looking statements, see the risks and other factors detailed from time to time in the Company’s most recent Annual Report on Form 10-K. , our Quarterly Reports on Form 10-Q and our other filings with the Securities and Exchange Commission. In addition, new risks and uncertainties emerge from time to time, and it is not possible for the Company to predict or assess the impact of each factor that could cause its actual results to differ from those contained in the forward-looking statements. . These forward-looking statements speak only as of the date of this press release. Except to the extent required by law, the Company expressly disclaims any obligation to publicly release any updates or revisions to any forward-looking statements contained herein to reflect any change in the Company’s expectations with respect thereto or any change in the events, conditions or circumstances on which any statement is based.
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KEYWORD: UNITED STATES NORTH AMERICA VIRGINIA
SECTOR KEYWORD: OTHER COMMUNICATIONS PUBLIC RELATIONS/INVESTOR RELATIONS MARKETING ADVERTISING DATA MANAGEMENT COMMUNICATIONS TECHNOLOGY SECURITY
SOURCE: Gannett Co., Inc.
Copyright BusinessWire 2022.
PUBLISHED: 03/09/2022 00:17 / DISK: 03/09/2022 01:17
Copyright BusinessWire 2022.