FWD Insurance has appointed Céline Weltmann Sciortino as Global Vice President of Brand and Marketing. According to her LinkedIn, prior to this role, she was Director of Marketing at WORMS Safety, a global alliance of companies specializing in specific product categories with deep knowledge of regulatory compliance, safety and quality. With over 20 years of experience, Sciortino worked on growth, engagement and sales for some of the world’s biggest brands and technology companies.
Prior to WORMS Safety, Sciortino (pictured) joined APM Monaca as a hGlobal Marketing Manager in April 2020, where she described her scope of work, including leading aannual marketing plan, budget planning and distribution by market and channel. She was also responsible for enabling digital marketing across all ecosystems and markets, including paid, performance and social; Purchase of ATL media; public relations and BTL activities; business marketing; marketing analysis and effectiveness (ROI and KPI), according to his LinkedIn. On his LinkedIn, Sciortino also said tShe is passionate about people as well as building happy, high performing teams and helping people create opportunities for themselves.
Meanwhile, in April this year, FWD Insurance also promoted Gavin Lai to vice president, brand and marketing. According to his LinkedIn, prior to taking on this role, he was assistant vice president, brand and marketing. He joined the company in April 2017 as Group Product Proposal Director. In this position, he was responsible for various projects aimed at developing innovative products, services and sales tools to improve protection and investment sales. He also drove changes in the way the company developed products and communicated with customers.
Lai is positioned as an experienced insurance executive with strong analytical, strategic and interpersonal skills. “I enjoy working in roles with a high level of responsibility and challenge. I believe that a good mindset, empowering leadership and effective teamwork are the keys to achieving results in uncertain conditions” , did he declare. Lai also has experience in other insurance companies. For example, he worked for Reinsurance Group of America as Director of Regional Accounts and Marketing Services for Asia from December 2015 to March 2017.
He also worked for Australian life insurer TAL Life, where his last position was as Product Manager – Group Life. He led a dedicated team of group life insurance product management professionals and was responsible for product service delivery and support to TAL’s wholesale clients, including corporations, master trusts and industry funds. .
In 2021, FWD Insurance launched several campaigns in Hong Kong. He launched a pop-up store in Tsim Sha Tsui as part of a campaign celebrating a new protection plan and digital platform, in addition to a video featuring boyband MIRROR members Ian Chan and Jer Lau, as well as singer Gin Lee.
The “Treasury” store displayed a wide variety of insurance solutions as daily necessities, showing how insurance fits into people’s daily lives. Divided into four areas, namely ‘Health’, ‘Life’, ‘Living’ and ‘Travel’, the store showcased popular insurance products enjoyed by these famous merchants. The pop-up store also offered visitors limited-time offers, a special selfie area and interactive activities, allowing visitors to explore the insurance protection options offered by FWD Insurance to better plan their future.
FWD Insurance’s “Keep Going, Celebrate Living” campaign also won three gold awards for Best COVID-19 Response, Best Influencer Strategy and Best Storytelling Strategy, and a silver award for Best use of the content at the MARKETING-INTERACTIVE PR Awards. . The success of the campaign is based on FWD’s brand promise to celebrate life and its efforts to encourage and inspire Hong Kongers during the pandemic.
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