Artwired Media http://artwiredmedia.com/ Wed, 23 Nov 2022 15:45:41 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 https://artwiredmedia.com/wp-content/uploads/2021/05/artwired-media-icon-150x150.png Artwired Media http://artwiredmedia.com/ 32 32 Facebook attributes fake social media campaign targeting the Middle East to the US military https://artwiredmedia.com/facebook-attributes-fake-social-media-campaign-targeting-the-middle-east-to-the-us-military/ Wed, 23 Nov 2022 15:45:41 +0000 https://artwiredmedia.com/facebook-attributes-fake-social-media-campaign-targeting-the-middle-east-to-the-us-military/

Facebook’s parent company Meta has determined that a coordinated campaign targeting Middle Eastern countries has ties to the US military, according to the company’s latest adverse threat report.

Facebook said it removed 39 Facebook accounts, 16 Pages, two Groups and 26 Instagram accounts for violating their rules regarding “coordinated inauthentic behavior” – a term they use to describe bogus social media campaigns typically conducted by Governments.

The campaign specifically focused on Afghanistan, Algeria, Iran, Iraq, Kazakhstan, Kyrgyzstan, Russia, Somalia, Syria, Tajikistan, Uzbekistan and Yemen.

Facebook noted that they weren’t the only social media site targeted by the campaign. They also found fake accounts on Twitter, YouTube, Telegram, VKontakte, Odnoklassniki and others.

“This included several clusters of fake accounts on our platforms, some of which were detected and disabled by our automated systems prior to our investigation. The majority of posts in this operation had little or no engagement from genuine communities. “, explained the company.

“Although the people behind this operation have attempted to conceal their identities and coordination, our investigation has found links to individuals associated with the U.S. military.”

Facebook said it was investigating alleged inauthentic activity following an August report by researchers at Graphika and the Stanford Internet Observatory that exposed pro-Western influence operations on social networks. social networks.

Meta said the posts typically covered “sports and culture in a particular country; cooperation with the United States, including military cooperation; and criticism of Iran, China or Russia.

The Washington Post reported in September that the Department of Defense had ordered a review of the “information warfare” program after the White House and other agencies raised concerns about the military’s attempts to influence people abroad.

A source told the newspaper that part of the campaign was attributed to US Central Command and was mostly anti-Russian propaganda dispersed over the summer. Many messages have warned of the potential effects of Russia’s invasion of Ukraine on several Central Asian countries.

The Department of Defense did not respond to requests for comment.

Other articles were critical of Iran and made outlandish claims about organ harvesting that a defense official said violated Pentagon “doctrine and training practices.”

Meta noted that the campaigns, although claiming to come from the people of the targeted countries, operated during business hours in the United States.

“The majority of posts in this operation had little or no engagement from authentic communities. The people behind this activity have posted primarily in Arabic, Farsi, and Russian news and current events, including terrorism concerns and praise of the U.S. military, as well as content about COVID-19 pandemic – some of which have been removed for violating our misinformation policy. “, said Meta.

“This operation also shared messages critical of Iran, China and Russia, including Russia’s invasion of Ukraine, China’s treatment of the Uyghur people, Iran’s influence in the Middle East and the support of the Taliban regime in Afghanistan by Russia and China”.

In total, Meta found that around 22,000 accounts followed one or more of these pages, around 400 joined at least one of the groups, and around 12,000 accounts followed one or more of the Instagram accounts.

The campaigns spent around $2,500 on ads on Facebook, paid for in both US dollars and British pounds.

The report also mentions steps taken in September to remove similarly inauthentic campaigns from Russia and China.

Jonathan has worked around the world as a journalist since 2014. Before returning to New York, he worked for news outlets in South Africa, Jordan and Cambodia. He previously covered cybersecurity at ZDNet and TechRepublic.

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Marketers, here is your guide to 2023 salaries in Malaysia https://artwiredmedia.com/marketers-here-is-your-guide-to-2023-salaries-in-malaysia/ Wed, 23 Nov 2022 02:28:14 +0000 https://artwiredmedia.com/marketers-here-is-your-guide-to-2023-salaries-in-malaysia/

Marketing is constantly changing and more and more brands have also turned to digital channels since the pandemic. Omnichannel selling, for example, is becoming increasingly important to marketers, and brands also know that a good customer experience will have a strong influence on the sales and marketing process.

According to the e-Conomy SEA report from Google, Temasek and Bain & Company, Malaysia’s digital economy grew 13% year-on-year this year, reaching $21 billion in gross merchandise value. The country’s digital economy is also expected to grow and e-commerce has been identified as one of the main catalysts for the growth of the digital economy.

With this growth, digital skills such as data analysis, content creation and digital marketing are also required. This then puts the spotlight on marketing teams and highlights their importance in helping companies steer the ship forward. According to the latest salary guide from the recruitment firm PERSOLKELLY, marketing (31%) was among the top three skills sought after IT (36%) and general administration (31%).

Check out this list to find out how much you should earn in 2023.

salary guide persolkelly malaysia 2023 2

According to the Salary Guide, 44% of employers surveyed in Malaysia plan to increase their casual workforce over the next two years. A contingent workforce provides flexibility to workforce scheduling, allowing businesses to fill roles without disrupting operations.

The sectors in Malaysia most conducive to contingent labor include IT, FMCG, Manufacturing, Logistics/Supply Chain, Financial Institutions/Banking, Healthcare/Pharmaceuticals, professional services/consulting and government. Meanwhile, 64% of Malaysian employers surveyed cited hiring temporary and contract employees as one of their top strategies.

Malaysian companies (64%) are among those that report adopting the most casual labour, alongside Indonesia (67%), Hong Kong (66%) and Singapore (60%). Separately, information from Malaysia’s Department of Statistics shows that advertising and marketing was the country’s hottest job in the second quarter of 2022, followed by administrative and accounting roles. Among the list of in-demand skills are communication, financial reporting, costing, problem solving, and budgeting.

Related Articles:
SG Marketing & Communications Industry 2023 Salary Guide
Cooking up Creativity: How Creative Leaders Can Harness the Potential of Diverse Talents
APAC Ad Ecosystem Blames Lack of Talent for Stalling Growth

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From Apple to Yahoo: A List of Ad-Hating Tech Companies (Elon, Take Note) https://artwiredmedia.com/from-apple-to-yahoo-a-list-of-ad-hating-tech-companies-elon-take-note/ Tue, 22 Nov 2022 15:03:04 +0000 https://artwiredmedia.com/from-apple-to-yahoo-a-list-of-ad-hating-tech-companies-elon-take-note/ A disdain for advertising doesn’t seem to last long in the big tech scene.

Elon Musk doesn’t have a love-hate attitude towards advertising: he hates it. At least that’s what he said — on Twitter, of course — in 2019: “I hate advertising.

It’s perhaps a curious attitude for a new media mogul whose most recent acquisition — that same Twitter — is almost entirely ad-supported.

But it turns out Musk isn’t alone. The history of major ad platforms is littered with virtuous founders who disliked the company they now dominate. In fact, it’s hard to find a founder who has expressed a fondness for ads, let alone adtech.

But when income is needed, attitudes change; call it a pivot to reality.

Here – in alphabetical order – are the original attitudes of the great modern advertising companies. What’s the lesson? What do we change as we grow? Maybe. Or maybe, like Musk, we all need to learn a little respect.

Amazon

“Advertising is the price you pay for a mundane product or service.”

– Jeff Bezos, Founder (2009)

Apple

“If a business [ie advertising] is built on deceiving users, on exploiting data, on choices that are not choices at all, then it does not deserve our praise. It deserves reform.

– Tim Cook, Managing Director (2021)

Facebook (now Meta)

“I say it’s time to start making money with Facebook, but Mark [Zuckerberg] does not want publicity. Who is right ?

– Eduardo Saverin, co-founder (2004), quoted in The Social Network

Google

“… [W]We expect ad-supported search engines to be inherently biased towards advertisers and away from consumer needs.

– Sergey Brin and Larry Page, co-founders (1998)

instagram

“If we were to just create a product for advertisers, we wouldn’t have consumers.”

– Kevin Systrom, co-founder (2012)

LinkedIn

“Silicon Valley is not particularly good at marketing.”

– Reid Hoffman, co-founder (2021)

netflix

“We want to be the safe respite where you can explore, be energized, have fun, enjoy, relax – and have no controversy around exploiting users with advertising.”

– Reed Hastings, co-founder (2020)

Oculus

“It’s unclear at this time that advertising is the right model for virtual reality anyway.”

– Palmer Luckey, co-founder (2015)

Snapchat

“I got an ad this morning for something I was thinking of buying yesterday, and it’s really annoying.”

– Evan Spiegel, Founder and CEO (2015)

WhatsApp

“Advertising has us chasing cars and clothes, jobs we hate so we can buy shit we don’t need.”

– Jan Koum, co-founder (2014) [channeling Fight Club]

yahoo

“We are probably the last people in the world who want to do this [ie advertising]but it will be tastefully done, and it will keep it free for users, like TV.

– Jerry Yang, co-founder (1995), quoted in Inside Yahoo by Karen Angel

Martin Kihn is senior vice president, cloud marketing, Salesforce.

For more, sign up for The Drum’s daily US newsletter here.

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Billionaire investor Carl Icahn bets against GameStop stocks https://artwiredmedia.com/billionaire-investor-carl-icahn-bets-against-gamestop-stocks/ Tue, 22 Nov 2022 03:22:30 +0000 https://artwiredmedia.com/billionaire-investor-carl-icahn-bets-against-gamestop-stocks/

(Bloomberg) – Billionaire investor Carl Icahn has started shorting GameStop Corp. at the height of the meme stock frenzy around January 2021 and still holds a significant position in the video game retailer, according to people familiar with the matter.

Bloomberg’s Most Read

Icahn began building the shorts when GameStop was trading near its high of $483 per share and still holds a big bet against the retailer’s stock, the people said, asking not to be identified as the matter is private. The investor, who has strengthened his position from time to time, is betting that GameStop’s stock is not trading on its fundamentals and will continue to fall, the sources said.

The size of his position is unclear.

GameStop fell 8.8% on Monday to close at $25.16, giving the retailer a market value of $7.7 billion. The retailer completed a four-for-one stock split this year and lost 71% of its value from the January 2021 closing high.

Representatives for Icahn and GameStop declined to comment.

The initial response to Icahn’s short on social media was relatively measured. News of the bet was shared on Reddit in at least two threads, including the popular WallStreetBets forum, garnering over 250 comments as of 9:54 a.m. Singapore. It has nothing to do with the thousands of replies to GameStop posts at the height of meme mania.

The stock wasn’t trending on social media platforms like it was in early September, when news of his partnership with Sam Bankman-Fried’s bankrupt FTX US cryptocurrency exchange emerged.

GameStop became a poster child for so-called meme stocks when retail took off during the coronavirus pandemic, helped by no-fee trading apps and fiscal stimulus. Individual investors, encouraging each other on Reddit forums, have poured money into GameStop in an attempt to burn fund managers betting against the retailer.

The effort, known as the short squeeze, led several investors who held similar shorts to feel the pinch. This included Melvin Capital, the hedge fund run by Gabe Plotkin, which said in May it was folding due to heavy losses in its bet against GameStop.

Short bets

This is a rare case of Icahn betting against meme stocks. Although the legendary investor has taken significant shorts elsewhere, including a bet on the malls fall via derivatives known as CMBX.

More than a fifth of GameStop’s shares available for trading are currently sold short, according to data compiled by S3 Partners, more than double the level seen at this time last year. That compares to a spike of more than 140% in January 2021 when the retail crowd flooded chat rooms on Stocktwits and used memes and GIFs to pump bets on forums like Reddit’s WallStreetBets.

The mania sparked parabolic stock market rallies despite gamers opting to download new titles instead of visiting stores as the retailer grapples with more than $1 billion in debt and one-time rental debt. given time. Since the craze, the company has been able to sell millions of shares on the open market, to help nearly clear its debt.

A large portion of investors discussing their positions on social media platforms point to Ryan Cohen, the company’s chairman and biggest investor and founder of pet retailer Chewy Inc., as the primary driver of their investment.

–With the help of Abhishek Vishnoi.

(Adds social media retailer response to Icahn’s position)

Bloomberg Businessweek’s Most Read

©2022 Bloomberg LP

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Launching a new community of experts to harness social media data for patient-centric drug development https://artwiredmedia.com/launching-a-new-community-of-experts-to-harness-social-media-data-for-patient-centric-drug-development/ Mon, 21 Nov 2022 07:16:00 +0000 https://artwiredmedia.com/launching-a-new-community-of-experts-to-harness-social-media-data-for-patient-centric-drug-development/

The Pistoia Alliance, a global nonprofit alliance advocating for greater collaboration in life science R&D, has launched a new Community of Experts (CoE) to harness real-world data from social media. The COE aims to develop best practices and guidelines for using social media analytics as real-world data (RWD) for patient-oriented drug development. The initiative was originally brought to the Alliance by member company Semalytix; the community is supported by representatives from companies such as AstraZeneca, Bayer, Biogen, Boehringer Ingelheim, Chiesi, Johnson&Johnson, EMD Serono and Roche. The Alliance is now calling for the participation and funding of technology and data experts to help unravel the complexity of the social media environment and develop a framework for consistent use.

Social media offers an interesting and promising opportunity to listen to the voice of patients directly and in real time, capturing unfiltered, first-hand data about the patient experience in large volumes. New guidelines from bodies such as the FDA and EMA recognize that online patient experience research is a powerful tool for gathering comprehensive and representative information for patient-oriented drug development (PFDD). Thus, companies are increasingly using social media to produce real-world evidence (RWE). While there is a concise regulatory framework on many RWE sources for drug approvals and health technology assessments (HTAs), such guidelines are lacking for social media. The Alliance recognizes that uncertainties surrounding regulatory validity and acceptability must be mitigated for data to be used successfully.

“The increased presence of patients and their communities on social media represents an opportunity for us to identify knowledge relevant to the drug discovery process with a particular focus on quality of life research. Listening to networks provides a way to address the limitations of methods traditionally used in quality of life research, complements our knowledge from these methods, and helps us focus on improvements in disease treatment that are most relevant to people. patients,” said Mathias Leddin, Principal Data Scientist for Biomedical Information at Roche.

State-of-the-art natural language processing has advanced to allow us to conduct retrospective online patient experience studies using social media as a means to inform product development activities. Current methods allow us to conduct such studies in a scalable way, capturing the voices of thousands of patients, to identify unmet patient needs, concerns and priorities as well as meaningful improvements for them. What we need now is a framework and best practices for integrating these methods into regulatory decision-making.

Philipp Cimiano, Chief Technology Officer, Semalytix

Developing a framework will require many different inputs. Patients do not communicate in medical terminology and often use colloquialisms. Additionally, platforms have different governance models for sharing and accessing data. The Alliance CoE proposes to collaborate on strategies to identify and address these issues to maximize the benefits of using social media data and help develop better, more patient-centered treatments.

“We are keen to get as much expertise as possible on this complex initiative, especially from RWD experts and technology companies. This data has the potential to be extremely insightful and impact the drug development pipeline and, critically, the patients themselves,” commented Thierry Escudier, Head of CoE at Pistoia Alliance. “The cross-disciplinary nature of this issue puts her in a perfect position for the Alliance to tackle. We have the ability to bring together both technology and domain expertise, in a legal framework of pre-collaborative collaboration, which will lead to tangible results.

The Pistoia Alliance invites technology companies, data scientists and real-world data experts to join its community of experts. To get involved, please contact [email protected]

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Al Ansari Exchange Awarded Recognition for Best Money Transfer & Foreign Exchange Company at MEA Finance Awards 2022 https://artwiredmedia.com/al-ansari-exchange-awarded-recognition-for-best-money-transfer-foreign-exchange-company-at-mea-finance-awards-2022/ Sat, 19 Nov 2022 07:27:37 +0000 https://artwiredmedia.com/al-ansari-exchange-awarded-recognition-for-best-money-transfer-foreign-exchange-company-at-mea-finance-awards-2022/

Al Ansari Exchange, the UAE-based global foreign exchange and money transfer company, has been recognized as the Best Money Transfer and Foreign Exchange Company (UAE) at the 2022 MEA Finance Awards. The awards, which took held during the annual gala dinner at the Ritz Carlton, JBR was attended by more than 200 senior executives from banking, finance, wealth and asset management, fintech, as well as providers of advice and services to the financial sector.

With this recognition, Al Ansari Exchange was able to highlight its diligence and effort in providing excellent and reliable financial services in the region. The awards honored institutions that have supported their customers and economies through innovation and advancements in the delivery of goods and services, particularly in times of rapidly changing technology and economic conditions.

The MEA Finance Awards, organized by MEA Finance Magazine, recognize outstanding performance in banking and finance technology to serve as a benchmark and highlight the latest developments in the industry. Likewise, the 2022 MEA Finance Awards was one of the most anticipated and high-profile events aimed at honoring industry achievements, thereby recognizing business excellence.

-Ends-

For more information:
Orient Planet Group (OPG)
Email: media@orientplanet.com
Website: www.orientplanet.com

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Foxconn has hired 100,000 new workers at China’s iPhone factory in Zhengzhou, state media says https://artwiredmedia.com/foxconn-has-hired-100000-new-workers-at-chinas-iphone-factory-in-zhengzhou-state-media-says/ Fri, 18 Nov 2022 07:34:00 +0000 https://artwiredmedia.com/foxconn-has-hired-100000-new-workers-at-chinas-iphone-factory-in-zhengzhou-state-media-says/


Hong Kong/Beijing
CNN Business

More than 100,000 people signed up for a massive recruitment campaign led by Apple supplier Foxconn to the largest iPhone factory in China, according to Chinese state media.

The hiring spree comes at a time when Apple (AAPL) is facing significant supply chain constraints at the assembly plant in the central city of Zhengzhou in China and expects iPhone 14 shipments are impacted just as the the holiday shopping season begins.

“The quota is finally reached. And our hiring process is now temporarily closed,” Foxconn executive Yang Han in Zhengzhou told the official Yicai newspaper on Thursday.

The news comes after a Covid outbreak last month forced the site to close, reportedly leading some anxious workers to flee.

Videos of scores of people leaving Zhengzhou, capital of central Henan province, on foot had gone viral on Chinese social media earlier in November, prompting Foxconn to step up measures to get its staff back.

In an attempt to limit the fallout, the company said it quadrupled daily bonuses for workers at the plant this month.

“It was really difficult,” Yang reportedly added. “Foxconn can overcome the labor shortage this time, [and] we have our government to thank.

In recent days, Chinese authorities have also taken the unusual step of calling on some community officials and military veterans to intervene at Foxconn facilities.

According to a hiring notice released Tuesday by the veterans bureau of Changge, another city in Henan province, officials called on retired servicemen to ‘take the initiative to participate’ in the ‘return to work’. .

“Due to the change in pandemic prevention and control policies, there is a shortage of production workers at Zhengzhou Foxconn,” the bureau wrote in a post on its official WeChat account.

He called the veterans “an important talent human resource” and urged them to “heed the government’s call to work at Foxconn”.

Earlier this week, another Foxconn official told China Newsweek, a state-backed magazine, that the plant was short of about 100,000 workers.

Foxconn did not immediately respond to a request for comment on Friday.

Some local governments in Henan have also recently asked community officials to join the production line themselves, according to several Chinese state media.

Several of these unidentified officials, also known colloquially as “local officials” or “executives,” state media publication Cailian Press told state media publication Cailian Press on Tuesday that they had been told to work at the Zhengzhou campus for one to six months.

China’s state-run tabloid Global Times confirmed in an op-ed that some community officials have already started working on it.

Zhengzhou is the largest iPhone assembly site in the world. It typically accounts for about 50% to 60% of Foxconn’s global iPhone assembly capacity, according to Mirko Woitzik, global director of intelligence solutions at Everstream, a supply chain risk analytics provider.

Apple has warned of disruption to its supply chain, saying customers will feel the impact.

“We now expect lower shipments of iPhone 14 Pro and iPhone 14 Pro Max than we previously anticipated,” the tech giant said in a statement earlier this month. “Customers will experience longer wait times to receive their new products.”

In the United States, the wait time for these models is currently 34 days, according to a report from UBS.

— Diksha Madhok contributed to this report.

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Meet Abigail Prescott, Polsky Center’s New Executive Director of Marketing and Communications https://artwiredmedia.com/meet-abigail-prescott-polsky-centers-new-executive-director-of-marketing-and-communications/ Wed, 16 Nov 2022 19:24:34 +0000 https://artwiredmedia.com/meet-abigail-prescott-polsky-centers-new-executive-director-of-marketing-and-communications/

Published on

The Polsky Center for Entrepreneurship and Innovation is pleased to announce that Abigail Prescott has joined the leadership team as Executive Director of Marketing and Communications. She will lead the Polsky Center’s internal and external strategies to raise awareness of the wide range of entrepreneurship programs offered to students, alumni, faculty, and research partners, as well as the University of Chicago.

Abigail comes to the Polsky Center after nine years at Urban Gateways, a Chicago nonprofit that engages youth in artistic experiences to inspire creativity and effect social change. As Director of Communications there, she focused on brand and identity development as well as creative storytelling and communications strategies to engage a variety of audiences. Previously, she held marketing and development positions at Cannon Design, Old Town School of Folk Music and Green City Market.

“I am thrilled to join a strong team dedicated to cultivating entrepreneurship and advancing the commercialization of innovations and new ideas,” said Abigail. “My previous professional experiences have prepared me to create, lead and manage sustainable marketing and communication strategies. I hope to bring a creative storytelling edge to the ideas coming out of the Polsky Center, strengthen its identity, and help demonstrate the impact on its supporters and constituents.

Abigail, who goes by the name Abby, earned an MFA from Columbia College in Chicago and a BFA in photography and studio art from Illinois Wesleyan University. She lives in a century-old house in Oak Park with her husband and two children, ages 4 and 2. Outside of work, Abby is a vinyasa yoga teacher, aspiring gardener, maker of elaborate birthday cakes, and self-taught. described the “creative soul” that infuses artistic practices where it can, whether visual arts, music, creative movement, or simply inquisitive thinking.

Here’s more about Abby in her own words.

How did your background prepare you for this role?

Stories!! Stories bring abstract thoughts and ideas to life. They help create powerful bonds. The last decade of my career has been dedicated to facilitating creative communications and finding new ways to tell the story of impactful programs. During my years as Director of Communications for Urban Gateways, I led brand and identity strategies after two acquisitions and created a cadence of storytelling opportunities for the organizations’ various audiences (from teens to members of the philanthropic board of directors). My time there definitely prepared me for this role at the Polsky Center to engage audiences, tell impactful stories, and create powerful connections.

The complexity of the Polsky Center makes it an exciting marketing challenge. I’m learning that there’s so much going on, so many amazing stories, and a diverse audience that wants to engage in entrepreneurial work. I look forward to leveraging my experiences leading complex brands, from defining visuals and themes to help audiences understand and follow through to creating truly robust content that empowers the audience to connect with the innovative ideas and research flowing through the Polsky Center.

What’s the best lesson you’ve learned in your career?

I can’t pick just one, but here are a few that have resonated over the years that I try to stick to today:

Relationships are essential: I am a “people collector”. I like to surround myself with people who share my values, who are dedicated and passionate about their job and who are ready to take risks. with me. From my close friends to my professional network, I believe genuine, genuine relationships are some of the most important things in life.

It’s okay to say “No”: We all have a limited capacity. It’s just how time, space and physics work and you can’t argue with science! I often find it hard to say no; I like to say yes and go for things – but if I’m not able to commit and do things right, then “yes” was the wrong choice. I’m a firm believer in “if you can’t do it right, don’t do it”. I would much rather make sure something is done right than settle for mediocrity – and sometimes that means saying no. But I have to practice this daily, and it’s hard!

Always learn, stay curious and change your perspective! – If you think you can’t learn anymore, you’re dead in the water. I think the most important growth comes from staying curious – asking questions, coming up with ideas, spinning things around a bit. And knowing that sometimes you need to go out of your own way. If things are stagnant or seem stale, change your perspective (literally!) – you may just have to stand on your head to see things differently. *see reference to teaching yoga above!

What professional achievement are you most proud of?

I have two achievements of which I am very proud, both within the framework of Urban Gateways. However, I cannot take credit individually as I led the strategy and project management for the projects while the execution and implementation was outsourced to consultants, staff and very talented team members:

In 2017, I led the visual rebranding and identity of Urban Gateways after its recent acquisition of Street-Level Youth Media. Urban Gateways had over 50 years of history and Street-Level Youth Media enjoyed strong brand recognition among young participants. It was also on the heels of another acquisition four years earlier of Art Resources in Teaching. The branding consultant we worked with did an amazing job with the discovery phase of the project – focus groups, one-on-one interviews, historical reviews – to fully understand the multi-faceted organization that Urban Gateways had become. . The result was a very multi-dimensional visual brand with a multitude of building blocks – a huge pattern, a 10-color palette, custom fonts – and a wide open door on how to use all those building blocks. Working with the brand after its release in 2018 was just a joy – there was so much to explore, to customize, to play. It was really fun to watch our team evolve the visual brand from something that felt very primal and youthful to a more mature teenage brand, and watch it continue to grow.

I’m also very proud of my project management of the Teen Arts Pass mobile app for Urban Gateways in 2019. The goal was to expand equity and access to teen users and successfully link multiple CRMs, technology platforms and systems for the program. Similar to the rebranding, this was a multi-faceted discovery process that engaged our end user in feedback loops throughout app development: focus groups, interviews, and letting our teens really dictate what they needed and what they wanted to see in the finished product. The result is a beautifully designed mobile app developed for iOS and Android platforms that seamlessly connects multiple data systems. This project was really interesting to carry out because I knew nothing on application development, although user experience and UX/UI were my interests. I learned a lot along the way and it was truly amazing to see our teenager’s ideas come to fruition in truly amazing technology.

What is your favorite novelty?

The Post-it! Gotta love these reusable, re-stickable, residue-free little productivity squares! The story behind its creation is also one of my favorites: the Post-It Note was almost a failure and is really only the result of a few real failures in product prototyping. And it only really caught on in the market after another initial failure in mainstream marketing. So, be like the Post-It: let mistakes happen, persevere, be less sticky… and stay organized!

What’s your favorite way to spend a Sunday?

Sleep and ask my kids to bring me breakfast in bed. HA! It’s done never past. I am the first to wake up in my house and an early riser. Alas. But seriously, after a hearty coffee and a hearty breakfast, I love spending Sundays outside with my family. Whether it’s digging in the dirt, planting in the garden and catching up on yard work, hiking with my little monsters and watching them discover something amazing in nature, or doing snow angels in the yard – spending the day outside with loved ones is one of the best Sundays.

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National Advertising Division Recommends T-Mobile Modify or Discontinue Certain TV Commercial Claims for Magenta Max Wireless Service Plan https://artwiredmedia.com/national-advertising-division-recommends-t-mobile-modify-or-discontinue-certain-tv-commercial-claims-for-magenta-max-wireless-service-plan/ Wed, 16 Nov 2022 06:35:38 +0000 https://artwiredmedia.com/national-advertising-division-recommends-t-mobile-modify-or-discontinue-certain-tv-commercial-claims-for-magenta-max-wireless-service-plan/

BBB’s National Programs National Advertising Division (NAD) has recommended that T-Mobile US, Inc. modify or terminate certain allegations regarding its Magenta Max mobile wireless service plan, including allegations that:

  • “You will have T-Mobile’s Price Lock Guarantee, they will never increase your rate plan rates” (the “Price Lock Guarantee” claim).
  • “When you switch your family to T-Mobile Magenta Max, you can get up to $1,000.”
  • “Families [with T-Mobile] save 20% over AT&T. »

The claims at issue, which appeared in two T-Mobile television commercials (the “Please Listen” ad and the “Cumpleanos” ad), have been disputed by competitor AT&T Services, Inc.

Complaint “Price Lock Guarantee”

The issue for NAD was whether T-Mobile’s Price Lock Guarantee claim, as it appears in the Please Listen ad, clearly communicates to consumers that T-Mobile’s Price Lock Guarantee refers only to the monthly rate that consumers pay for wireless service under the Magenta Max. plan and does not include associated taxes and fees.

NAD has found that while customers are accustomed to advertised prices of goods being exclusive of sales tax, reasonable consumers may not understand the meaning of the word “price” in the context of the price lock guarantee claim in the announcement Please listen as referring to the monthly fee for the service. only and exclusive of fees and other taxes. Further, NAD has determined that T-Mobile’s disclosure is not effective in limiting the claim both in terms of presentation and content.

NAD determined that the price lock guarantee claim was unsubstantiated and recommended that T-Mobile terminate the “price lock guarantee” claim or modify it to avoid conveying such a message. NAD noted that nothing in its decision precludes T-Mobile from making a more limited statement that it will not increase the monthly rate under the Magenta Max plan for talk, text and data services.

NAD also determined that T-Mobile’s Please Listen ad reasonably conveys the implicit message that only AT&T and Verizon have recently imposed price hikes and fee increases on consumers for mobile wireless service. Since T-Mobile recently increased the fees charged to consumers for mobile wireless service, NAD recommended that the ad be changed to avoid conveying this unsupported message.

“Get up to $1,000 back” claims

Regarding the claim “when you switch your family to T-Mobile Magenta Max, you can get up to $1,000”, NAD examined whether the Please Listen and Cumpleanos advertisements clearly indicated that T-Mobile offered customers change $200 per line for up to five lines of service, or if a reasonable consumer could remove the message that he is eligible for the full $1,000 amount, regardless of the number of lines switched.

NAD found that both ads reasonably convey the message that a typical consumer who upgrades to T-Mobile’s Magenta Max plan is eligible to get $1,000. However, insofar as the advertised offer can only be made by a certain category of consumers or under certain circumstances, the category of persons or circumstances that can achieve the claimed maximum level of performance must be clearly and conspicuously disclosed.

Therefore, NAD has recommended that the claim be amended to clearly state as part of the main claim, or in a similar policy size near the main claim, that the advertised maximum amount can only be achieved by families who change five lines. Additionally, NAD recommended that the on-screen information indicating the material terms of the offer be modified to be clear, visible, and easy to notice, read, and understand.

“Families with T-Mobile save 20% over AT&T”

NAD considered whether T-Mobile’s 20% savings claim, in the context of its Cumpleanos ad, conveys the general message that all T-Mobile plans offer a 20% savings over wireless plans. comparable ones offered by AT&T, or if it conveyed a more limited message. message that such savings are available with T-Mobile’s Essentials plan.

NAD determined that the Cumpleanos ad reasonably conveys the message that consumers can save 20% when choosing T-Mobile plans over AT&T and Verizon plans and that the disclosure mentioning the Essentials plan was unclear and visible in order to limit the claim.

Additionally, NAD determined that because the Cumpleanos ad presents offers for the Magenta Max plan and the Essentials plan within seconds of each other, a consumer would reasonably understand that these offers are cumulative and not two completely separate offers for two plans. different. NAD found that the close proximity of the deals would reasonably send the message that consumers would also save 20% with the Magenta Max plan compared to AT&T.

Although the record established that consumers upgrading from 3 to 4 lines to Magenta Max can save 20%, nothing in the record supports the general claim of 20% savings when choosing a T- Mobile rather than AT&T and Verizon plans. NAD therefore recommended that the Cumpleanos announcement be modified to avoid conveying such a message.

In its advertiser statement, T-Mobile said it “will comply with NAD’s decision.” The advertiser further stated that it is proud of its Price Lock guarantee and $1,000 switch offer and “believes that the challenged advertisements appropriately communicate the terms of its offers and rate plan savings.” T-Mobile nevertheless indicated that the challenged ads are no longer running and that as a proponent of self-regulation, it “will consider NAD’s recommendations with respect to its future advertising.”

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Let’s talk about the New York Times “Puff Piece” on Sam Bankman-Fried https://artwiredmedia.com/lets-talk-about-the-new-york-times-puff-piece-on-sam-bankman-fried/ Tue, 15 Nov 2022 19:33:59 +0000 https://artwiredmedia.com/lets-talk-about-the-new-york-times-puff-piece-on-sam-bankman-fried/

Sam Bankman-Fried has been typing a cryptic message since his crypto empire, consisting mostly of FTX exchange and hedge fund Alameda Research, hit rock bottom. “What”, the wire beganfollowed by simple tweets containing single letters spelling out “HAPPENE D.”

Indeed, what happened? A lot of information has been revealed these days crypto poster boy Bankman-Fried has become a subject of criminal investigations the whole world, including chain evidence suggesting FTX customer funds were used to cover the losses of the Alameda market trading store.

This article is excerpted from The Node, CoinDesk’s daily roundup of the most crucial stories in blockchain and crypto news. You can subscribe to take full advantage newsletter here.

There are conspiracies regarding Bankman-Fried donations and family ties to political leaders, suggesting he was pre-paying for an amnesty or favorable regulatory treatmentand screenshots from Bankman-Fried open officewith what appear to be prescription stimulants and off-brand nootropics.

See also: Sam Bankman-Fried can’t stay off Twitter

There has been research into Bankman-Fried’s romantic ties to former Alameda CEO Caroline Ellison and reblogs of her very strange “California rationalist”-stained writings on science of races and polycules.

There are leaked private messages and transcripts of purported internal meetings where Bankman-Fried and Ellison sometimes ask employees to lie publicly about their corporate solvency and also apparently admit guilt on misuse of funds.

In short, there is no lack of suspicion about what happened at FTX and Alameda. For many, the fall of Bankman-Fried is more important than one suspects $10 billion hole he burned in the balance sheets of his companies. In just three years, SBF has earned a reputation for the people’s billionairesomeone who wanted to get into crypto and donate their fortune.

“It’s like when Sam wins, we all win,” I remember one crypto trader saying in a since-deleted tweet in response to the accusation that SBF was like BitMEX co-founder Arthur Hayes , who apparently exchanged for users of its derivatives exchange. Bankman-Fried, who was suspected of doing the same on his “built by traders, for traders” platform, could be forgiven, due to his charity character, tireless work ethic and off charter intelligence.

Open secrets have apparently been pushed under the rug. In retrospect, the number of media projects funded by Bankman-Fried is suspect – from the industry’s most influential podcast “Up Only,” co-hosted by influencer Cobie, to popular products from industry trade publications The Block. and CoinDesk. He was someone who not only built a reputation, but an aura.

We’ve seen Bankman-Fried, often dressed in shorts and inappropriate attire, grow fat and neglect under the stress of both bull and bear markets. We saw him mocking Congress, walking into the chamber with loose shoes. He was “one of us”, many said. The pain of FTX’s downfall is more than financial – it’s a personal betrayal.

And so, on Monday, after the New York Times published the first interview with Bankman-Fried since his audience fell out of favor, it was no surprise there were angry readers and commentators. The article, written by Times crypto beat journalist David Yaffe-Bellany (with contributions from industry legends such as Erin Griffith and Ephrat Livni), was widely criticized as a “flaky piece”.

“At the same time they were pumping the FTX scam, they were writing defamatory gossip about industry stalwarts, driving their audience away from safe, trusted and proven places,” said former Kraken CEO Jesse Powell. saidpresumably referring to his exchange and Coinbase, which have been at the center of a few media storms.

“Disgusting complicity on the part of the New York Times. He ruined the lives of countless people through theft and fraud, and now the NYT is helping him delay or evade justice by laundering him in their prestigious and influential newspaper. I doubt it was just a mistake on their part,” Zcash co-creator Zooko Wilcox said. said.

At the risk of sounding complicit in an effort to whitewash Bankman-Fried’s reputation, I simply want to say that the Times article is… fine. In about 1,500 words, Yale-grad Yaffe-Bellany tries to distill a narrative that really needs a book. In a story where there’s still so much speculation, writers who meet deadlines can’t do much.

Was the interview a missed opportunity? Probably, for both sides of the call. Yaffe-Bellany says Bankman-Fried stayed online for over an hour – and yet there are no direct quotes regarding the conflict of interest between FTX and Alameda, nor confirmation or denial that SBF has illegally mixed funds between the two or other admissions of guilt. There is little sense that SBF, who resigned from the exchange, takes responsibility for the situation.

But what, you want SBF to perjure himself? It’s a shame that Yaffe-Bellany wrote on Bankman-Fried’s encrypted Twitter feed, rather than the tweets he deleted. It sucks, we don’t know anything about the Bahamians anymore open FTX withdrawalsclaiming it was at the request of the island nation’s securities regulator – that the agency demystified. It is also unfortunate that the Times did not note that the eccentric former billionaire had invested in the video game he said he was playing.

However, it seems pretty clear that questions were posed to SBF and dodged. And there’s reason to doubt everything he says regardless, given the way he lied to users to get them to keep funds on FTX. The truth will come to light – former insiders will continue to speak out and criminal investigations will be deepened. We can assume the worst of SBF, but he also deserves a fair trial grounded in fact.

The media, perhaps especially crypto-native publications, are accomplice of the climb by Bankman-Fried. However, it was CoinDesk’s Ian Allison who knocked down the first domino, and several publications (alongside citizen journalists) continue to report news regarding SBF’s house of cards. But there are things that can be suspected and things that are known.

We do not know if Bankman-Fried was committed to the philosophy of “effective altruism” driven by greed or possibly suffering from the side effects of Ensam (which includes compulsive gambling). Perhaps EA itself is still flawed – a useful cover to excuse any wrongdoing in service of an ill-defined goal of “good” – as flawed as the idea of ​​a “centralized” exchange for decentralized assets.

See also: The fall of Sam Bankman-Fried’s FTX

In a real sense, Bankman-Fried never represented crypto. People first realized this after learning about his regulatory agenda, which would have eliminated financial privacy, destroyed decentralized finance (DeFi), and driven a wedge around FTX. And so, even if The New York Times wants to write a softball story about a billionaire who (inexplicably) finally sleeps, does it matter? That says a lot.

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