Eventbrite launches new marketing platform

Global self-service ticketing service and the experience of the technological platform Eventbrite launched Eventbrite Boost, a marketing platform designed for event planners.

According to a recent survey commissioned by Eventbrite with YouGov in the UK, the majority (55%) of respondents attending events said they usually find out about them on social media. Eventbrite Boost aims to help event creators market their experiences, reach new audiences, and develop their attendees.

Eventbrite Boost provides tools for event creators to grow their audience on social media, like Instagram and YouTube, create branded emails and marketing materials, promote their events on social media, track ticket sales and optimize and automate their advertising, all directly on Eventbrite.

According to surveys of Eventbrite creators, 84% said they wanted to grow their event business, but more than half (52%) said they didn’t know what was working in their marketing campaign. Eventbrite Boost says it can help creators make informed marketing decisions to grow their business. Real-time dashboards provide personalized recommendations on what marketing campaigns to run based on when people are most likely to buy tickets, and also provide insight into their campaign performance. A budget optimizer can automatically reallocate ad spend to the best performing channels.

Tamara Mendelsohn, Director of Marketing at Eventbrite, said: “We know event creators are eager to market their events, reach new audiences and increase attendance, especially when they re-launch their events. in-person events.

“There are many different marketing tools out there, but none are designed specifically to promote events, and figuring out which ones to use and how to use them can be intimidating. We created Eventbrite Boost to reduce complexity and help event creators save time and money by automating their marketing campaigns, so they can grow their audience while focusing on production and hosting. experiences that bring their communities together. “

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