dunnhumby recognized as an “established major player” in the retail multimedia solutions market in 2021 Now Tech Report

CHICAGO–(BUSINESS WIRE) – dunnhumby, the global leader in customer data science, today announced it has been named a ‘Big Established Player’ in Forrester Now Tech: Retail Media Solutions, Q2 2021 report. Dunnhumby’s retail media solution has been included in both brands of buy-side solutions support and sell-side solutions support functional segments of retailers. Of the 12 large established players cited in the report, only five – including dunnhumby – offer solutions for two of the three segments examined.

Forrester’s Now Tech report provides an overview of 28 retail multimedia solution providers in large, medium and small market segments. Solution providers were analyzed based on their market presence and functionality. “Big Established Players” are defined in part by annual category management revenues in excess of $ 99 million.

In this report, Forrester defines retail media solutions as “technology or service offerings that help retailers build a media network to monetize their e-commerce sites and proprietary data and / or help brands. buy media from retail media networks and leverage first party data. “The authors recommend B2C marketers” to use this report to understand the value they can expect from a retail media solution provider and to select one based on its size and functionality “.

“The retail grocery business is changing rapidly. From customer behavior to expectations and now to the rapid adoption of e-commerce, retailers need to be agile and aware that among all changes there are opportunities too, ”said Julie Jeancolas, Global Head of Media Solutions and customer engagement. for dunnhumby. “Over the past few years, our retail grocery customers have been able to use their data and have generated an average of one to two times the increase in sales, a 110% increase in the number of items sold and an increase in sales. 40% of the number of items sold. order value by implementing our Retail Media solutions across in-store, on-site, off-site and 1-to-1 loyalty channels. ”

According to The future of retail revenue must be data driven, 85% of the world’s food retailers lack the capabilities, technology, people and processes to use the insights needed to monetize their data and improve the customer experience in the global retail market of $ 5.9 trillion. The report also found that 96% of grocers who provide media opportunities to CPG providers on their apps have seen their revenues increase in the past 12 months, with 40% seeing an increase of more than 10%.

Dunnhumby’s customer data science powers the company’s Retail Media solutions and uses retailer loyalty and transaction data to improve the quality of the customer experience while maximizing the efficiency of Retail Media. Dunnhumby’s Retail Media solutions create high-intention audiences with predictive data science. With Retail Media, dunnhumby helps brands understand the total impact of their marketing activity on online and offline sales.

The “Now Tech: Retail Media Solutions, Q2 2021” report is now available online to Forrester customers or for purchase here.

About Dunnhumby

dunnhumby is the global leader in customer data science, enabling businesses around the world to compete and thrive in the modern data-driven economy. We always put the customer first.

Our mission: to enable companies to develop and reinvent themselves by becoming defenders and champions of their clients. With a deep heritage and expertise in retail – one of the most competitive markets in the world, with a deluge of multidimensional data – dunnhumby today enables companies around the world, in all industries, to be the customer first.

The dunnhumby Customer Data Science Platform is our unique combination of technology, software and consulting, enabling businesses to increase revenue and profits by delivering exceptional experiences to their customers – in-store, offline and online. line. dunnhumby employs over 2,500 experts in offices across Europe, Asia, Africa and the Americas working for iconic and transformative brands such as Tesco, Coca-Cola, Meijer, Procter & Gamble, L’Oréal . For more information, visit www.dunnhumby.com.

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