âThe MENAT region has seen a substantial increase in the consumption of digital media, especially in social media,â said Tanzil bukhari, Managing Director EMEA at DoubleVerify. âMany brands in the region are already allocating significant budgets to digital media and, in line with the rapidly changing news cycles we are seeing, the need for independent metrics is also increasing. The expansion of our local team is crucial, because it enables it. DV be hyper-responsive to the needs of its customers – helping them to maximize their investments in digital media. Ultimately, DV’s expansion into the region illustrates our commitment to supporting global advertiser clients wherever they operate, and underscores the company’s desire to check everywhere. ”
Gosia Wajchert, MENAT Regional Director at MediaBrands, said: âBrand safety, ad fraud and visibility have become increasingly critical and complex in the digital advertising ecosystem around the world. Media Verification Solutions and the local DV team will be critical in helping us make smart and brand-safe placements in a rapidly changing online environment. “
For more information on DoubleVerify, contact: [emailÂ protected].
DoubleVerify is a leading software platform for digital media measurement and analysis. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the exchange of fair value between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers use our unbiased data and analytics to improve the quality and effectiveness of their campaigns and maximize the return on their digital advertising investments – globally.
Photo – https://mma.prnewswire.com/media/1503738/DoubleVerify_Tanzil_Bukhari.jpg
Logo – https://mma.prnewswire.com/media/1389301/DoubleVerify_Logo.jpg
+44 (0) 7500 556672