Despite a global pandemic, Digible has grown and prospered over the past year, hiring 28 employees and adding more than 400 customers across the country.
This is the first year that the company, founded in 2017, has been on the list of the best places to work. Digible employees credit the company with authenticity, balance, passion, vision, purpose, innovation and leadership to make it a great place to work.
âWe don’t deliver in all of these categories every day, but we try, and our people recognize it,â said Reid Wicoff, CEO. âThey know we put their happiness above all else, which makes it a great culture. It might sound simple, and sort of, but retaining that value as a North Star is a full-time commitment. ”
Digible provides hyper-local digital marketing solutions for the apartment industry.
âWe are extremely fortunate that the pandemic has not had a significant impact on our niche (digital marketing) within the multi-family industry,â says Wicoff. âSome clients have reduced their marketing budgets, but most apartments have supported or increased their advertising efforts to counter the economic headwinds created by COVID.â
Ensuring employee safety
The company acted aggressively to get all employees to work remotely when the pandemic struck. âWe didn’t want anyone feeling the pressure to come into work or somehow contribute to the spread of the virus,â Wicoff says.
The company has launched various virtual masterclasses, including candle making and yoga, to help employees stay connected. She also purchased company-wide fitness trackers to encourage exercise and provided access to Talkspace, an online counseling and therapy service.
Digible also launched DEX, the Digible Employee Experience program, which allows employees to pursue non-professional projects or goals during company time. The company started with two hours per week in February and plans to expand it to a full day each week from 2022.
Looking forward to
Wicoff describes the future of Digible as just as exhilarating and intimidating to think about.
âWe are a growing company with great aspirations. Our ultimate vision is to transform multi-family marketing through emerging technology and big data, âhe says.
To achieve this, the company plans to integrate and automate the workflow and develop a Fair Housing advertising tool this year.
The pandemic has validated Digible’s strategy to create technology and marketing solutions that can adapt to any environment or circumstance, Wicoff says.
âWe believe that the workplace of tomorrow is synonymous with flexibility and happiness. Our employees are more engaged and productive when they feel balanced in their lives. We believe more and more employers are finding that burning midnight oil or chaining your workforce to old-school methodologies and hierarchies leads to employee burnout and stifles innovation, âsays Wicoff.
“We plan to actively explore new concepts and technologies that enable our employees to become the best versions of themselves and to motivate them.”
Why Choose Colorado?
Wicoff chose to locate Digible in Colorado because it offers a vast pool of talent, is a thriving technology hub and one of the country’s main living destinations.
âSimply put, Colorado allows employers to eat their cake and have it too,â Wicoff says.
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Facts: Digible provides hyper-local digital marketing solutions for the apartment industry.