DBS Hires New Vice President of Marketing for Consumer Banking

Ng Yihang has taken on a new role at DBS as Vice President of Consumer Banking Marketing. Ng was previously Head of Marketing and Communications at The Learning Lab. As head of marketing for The Learning Lab, he led the company’s efforts in branding, customer acquisition and communications.

Prior to joining The Learning Lab, Ng (pictured) held roles in marketing and strategic projects with e-commerce retailer, Zalora. Earlier in his career, Ng served as an intelligence officer in the Singapore Armed Forces for several years.

More recently, DBS has also caused a stir with its latest regional campaign which reflects its belief that by behaving more like a startup, more like a tech, more like an eco-warrior and less like a “traditional bank, it can be a The brand campaign, which comes four years after its “Live more, Bank less” positioning, builds on what DBS wants to represent and aims to challenge the status quo of what it means to be a bank.

The campaign, which will be rolled out in six markets in Asia, namely Singapore, China, Hong Kong, India, Indonesia and Taiwan over the next two months, shows DBS’s commitment to becoming more of a technology company. forward-looking offering financial services. Produced in collaboration with Tribal Worldwide Singapore, the campaign will largely take place across digital, social and OOH platforms.

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