Criteo partners with Michaels to enable retail media advertising on

NEW YORK, February 23, 2022 /PRNewswire/ — Criteo SA (NASDAQ:CRTO), the global technology company providing the world’s leading commercial media platform, today announced a retail media advertising partnership with Michaels, the largest arts and crafts retailer specializing in North America. Brands and agencies connected to Criteo’s retail media platform and ecosystem can now engage Michaels’ loyal customer base of millions of creators, enhancing the shopping experience with increased discovery relevant products through non-intrusive advertising while generating new revenue streams for the retailer. The partnership allows Michaels to expand its retail media program with a full suite of solutions and features, including sponsored products, displays and offsite advertising.

“For nearly 50 years, creators have trusted Michaels to provide the highest quality arts and crafts supplies at great value. As we have executed our digital transformation over the past 18 months, our goal has remained to be the destination for all Makers to learn, buy and create. Criteo’s retail media platform and ecosystem will play a vital role in our efforts to deliver a top-notch experience to our Makers by helping them discover relevant products while generating new revenue for Michaels to continue investing in improving their experience,” said Jason Brennervice president, e-commerce at Michaels.

Michaels’ move into retail media advertising is the latest in a series of digital transformation efforts to improve its omnichannel customer experience. Over the past 18 months, Michaels has offered Makers greater choice and flexibility through new programs such as Buy Online Pick-Up In-Store (BOPIS), Curbside Delivery, Same-Day Delivery and Buy Now Pay Later (BNPL). Criteo’s retail media ecosystem will power Michaels sponsored products and display ads, improve the e-commerce economy, and improve customer discovery. For brands, this partnership means access to a new audience, while agencies will be able to use Criteo’s Retail Media API integrations to seamlessly repurpose or adjust media plans.

“Michael holds a unique place with American shoppers as a leader in home decor and arts and crafts,” said Sherry Smith, Executive Managing Director, Global Retail Media at Criteo. “Our platform and measurement capabilities now offer specialty brands the ability to reach the retailer’s loyal customer base of designers and artists.”

Criteo continued to strengthen its Retail Media business over the past year with collaborations in new categories including consumer electronics and home improvement. The partnership with Michaels places Criteo in a strategic position to expand its reach with marketers and agencies and continue to lead the way in trade marketing. For more information on Criteo’s retail media platform and ecosystem, visit here.

About Criteo
Criteo (NASDAQ: CRTO) is the global technology company that provides the world’s leading commercial media platform. 2,800 Criteo team members partner with nearly 22,000 marketers and thousands of media owners worldwide to activate the world’s largest set of business data to drive better business results . By powering trusted and impactful advertising, Criteo delivers richer experiences for every consumer while supporting a fair and open internet that enables discovery, innovation and choice. For more information, visit

About The Michaels Companies, Inc.
The Michaels Companies, Inc. is where all creators get inspired, buy, learn, create and sell. As the largest specialty retailer in North America, we operate 1,275 stores in 49 states and Canada and online at and The Michaels Companies, Inc. also owns Artistree, a manufacturer of custom and specialty framing products. Founded in 1973 and based in Irving, Texas, our mission is to empower every Maker to bring their creative dreams to life. For store locations or to shop online, please visit

Disclosure of forward-looking statements

This press release contains forward-looking statements, including our expectations regarding our market opportunities and future growth prospects and other statements that are not historical facts and involve risks and uncertainties that could cause material differences between the actual results. Factors that could cause or contribute to such differences include, but are not limited to: failure related to our technology and our ability to innovate and respond to technological change, uncertainty regarding the scope and impact of the COVID-19 pandemic on our employees, operations, revenue and cash flow, uncertainty about our ability to access a steady supply of Internet advertising inventory and expand access to that inventory, including, without s limited to, uncertainty regarding the timing and scope of proposed changes and enhancements to the Chrome Browser announced by Google, investments in new business opportunities and the timing of such investments, if the anticipated benefits from the acquisitions materialize as expected , uncertainty regarding international growth and expansion, impact of competition, uncertainty regarding developments l legislative, regulatory, or self-regulatory laws regarding data privacy issues and the impact of other participants in our industry’s efforts to comply with them, the impact of consumer resistance to data collection and sharing, our ability to access data through third parties, the inability to cost-effectively enhance our brand, recent growth rates not being indicative of future growth, our ability to manage growth, potential fluctuations in results of operations, our ability to grow our customer base and the financial impact of maximizing non-TAC contribution, as well as risks relating to future opportunities and plans, including the uncertainty of expected future financial performance and the results and risks detailed from time to time under the heading “Risk Factors” and elsewhere in the documents and reports filed by the Company with the SEC, including the Company’s Annual Report on Form 10-K filed with the SEC on February 26, 2021, and in subsequent quarterly reports on Form 10-Q and in future company filings and reports. It is important to note that at this time, the COVID-19 pandemic continues to have a significant impact on Criteo’s business, financial condition, cash flow and results of operations. There are significant uncertainties about the duration and extent of the impact of the virus.

Except as required by law, the Company assumes no duty or obligation to update any forward-looking statements contained in this release as a result of new information, future events, changes in expectations or otherwise.

Criteo Public Relations
Jessica MeyersDirector, PR, Americas, [email protected]


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